{"id":839,"date":"2016-08-10T20:34:17","date_gmt":"2016-08-10T12:34:17","guid":{"rendered":"http:\/\/www.tutortristar.com\/wordpress\/?p=839"},"modified":"2022-08-27T10:23:46","modified_gmt":"2022-08-27T02:23:46","slug":"%e3%80%90%e8%ac%9d%e7%ab%a0%e5%8d%87%e5%b0%88%e6%ac%84%e3%80%91fb%e5%bb%a3%e5%91%8a%e6%80%8e%e9%ba%bc%e6%8a%95%e6%89%8d%e6%9c%89%e6%95%88%e7%9a%843%e7%a8%ae%e6%96%b9%e6%b3%95-%e7%ac%ac1%e7%a8%ae","status":"publish","type":"post","link":"https:\/\/www.tutortristar.com\/?p=839","title":{"rendered":"\u3010\u8b1d\u7ae0\u5347\u5c08\u6b04\u3011FB\u5ee3\u544a\u600e\u9ebc\u6295\u624d\u6709\u6548-\u7b2c1\u7a2e\u76f2\u6e2c"},"content":{"rendered":"\n<p><strong>\u5927\u90e8\u5206FB\u5ee3\u544a\u6295\u653e\u7684\u65b9\u5f0f\u53ef\u4ee5\u6b78\u7d0d\u70ba3\u7a2e<\/strong><br>1.\u76f2\u6e2c(\u4ee5\u8208\u8da3\u70ba\u4e3b)\uff0c\u518d\u6b78\u7d0d\u5f97\u5230<span style=\"color: #ff0000;\"><strong>&#8220;\u63a5\u89f8TA\u7684\u6700\u4f73\u5316\u7d44\u5408&#8221;<\/strong><\/span><br>2.\u81ea\u8a02\u5ee3\u544a\u53d7\u773e(Custom Audience)<br>3.\u985e\u4f3c\u5ee3\u544a\u53d7\u773e(Looklike Audience)<\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u662f\u521d\u5b78\u8005\uff0c<br>\u4ee5\u4e0a\u7684\u5c08\u6709\u540d\u8a5e\u5f88\u6709\u53ef\u80fd\u770b\u4e0d\u61c2\uff0c<br>\u5225\u64d4\u5fc3\u6211\u5011\u7528\u767d\u8a71\u7bc4\u4f8b\u4f86\u89e3\u91cb\u3002<\/p>\n\n\n\n<p><span style=\"color: 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style=\"color: #ff0000;\"><strong>\u76f2\u6e2c\u7684\u610f\u601d\u662f\u4f60\u900f\u904e\u7522\u696d\u7d93\u9a57\u7684\u5224\u65b7\uff0c<\/strong><\/span><br><span style=\"color: #ff0000;\"><strong>\u53bb\u64ec\u5b9a\u7db2\u8def\u5ee3\u544a\u5f8c\u53f0\u7684\u8a2d\u5b9a\u3002<\/strong><\/span><br>\u9019\u500b\u8a2d\u5b9a\u76ee\u6a19\u662f\u8981\u63a5\u89f8\u5230\u4f60\u7684TA(\u76ee\u6a19\u65cf\u7fa4)\uff0c<br>\u4e3b\u8981\u7684\u95dc\u9375\u6307\u6a19\u6703\u662f\u770b\u9ede\u64ca\u7387\u8ddf\u8f49\u5316\u7387(\u6210\u4ea4\u7387)\u3002<\/p>\n\n\n\n<p>\u5982\u4e0a\u5716FB\u5728\u5f8c\u53f0\u53ef\u4ee5\u7528\u9375\u5165\u95dc\u9375\u5b57\u7684\u65b9\u5f0f\uff0c<br>\u5982\u679c\u6709\u9019\u500b\u8208\u8da3\u9078\u9805\u7684\u8a71\uff0c<br>\u5c31\u6703\u8df3\u51fa\u4f86\uff0c<br>\u9019\u4e9b\u8208\u8da3\u9078\u9805\u662fFB\u7684\u5206\u6790\u4eba\u54e1\uff0c<br>\u5e6b\u5927\u5bb6\u505a\u51fa\u4f86\u7684\u5206\u985e\u6a19\u7c64,\u3002<br>\u5982\u679c\u9375\u5165\u95dc\u9375\u5b57\u6709\u7684\u8a71\u5c31\u662f\u5df2\u7d93\u505a\u597d\u5206\u985e\uff0c<br>\u6c92\u6709\u7684\u8a71\u5c31\u662f\u9084\u6c92\u6709\u505a\u51fa\u4f86\u5206\u985e(\u6709\u6642\u627e\u4e0d\u5230\u7528\u82f1\u6587\u627e\u5c31\u6703\u627e\u5230)\u3002<\/p>\n\n\n\n<p>FB\u6700\u5927\u7684\u50f9\u503c\u5c31\u662f\u638c\u63e1\u7528\u6236\u7684\u884c\u70ba\uff0c<br>\u6211\u5011\u53ef\u4ee5\u85c9\u9019\u4e9b\u8cc7\u6599\u4f86\u63a5\u89f8\u76ee\u6a19\u5ba2\u6236\uff0c<br>\u4f46FB\u7684\u5206\u985e\u4e26\u4e0d\u662f\u767e\u5206\u4e4b\u767e\u6e96\uff0c<br>\u5c31\u597d\u50cf\u73fe\u5728\u7684\u6f14\u7b97\u6cd5\u6c92\u6709\u4e00\u7a2e\u9810\u6e2c\u65b9\u5f0f\u53ef\u4ee5\u767e\u5206\u4e4b\u767e\u6e96\uff0c<br>\u4f46\u53ea\u8981\u6bd4\u4eba\u8166\u6216\u662f\u4e4b\u524d\u7684\u820a\u65b9\u6cd5\u597d\u5c31\u6709\u50f9\u503c\u3002<\/p>\n\n\n\n<p>\u6bd4\u8f03\u6709\u5efa\u8a2d\u6027\u7684\u76f2\u6e2c\u65b9\u6cd5\uff0c<br>\u662f\u627e\u51fa\u5e7e\u500b\u6709\u53ef\u80fd\u7684\u8208\u8da3\u9078\u9805\uff0c<br>\u7136\u5f8c\u4e00\u500b\u8208\u8da3\u4e00\u500b\u5ee3\u544a\u53bb\u505a\u6e2c\u8a66\uff0c<br><strong><span style=\"color: #ff0000;\">\u6e2c\u8a66\u7d50\u679c\u7684\u57fa\u6e96\u5c31\u662f\u9ede\u64ca\u7387\u3002<\/span><\/strong><\/p>\n\n\n\n<p>FB\u6703\u6709\u5169\u500b\u9ede\u64ca\u7387\uff0c<br>\u4e00\u500b\u53eb\u505a<strong><span style=\"color: #ff0000;\">CTR\u9ede\u64ca\u7387(\u5168\u90e8)\uff0c<\/span><\/strong><br>\u4e5f\u5c31\u662f\u6309\u8b9a,\u7559\u8a00,\u5206\u4eab\u5c31\u7b97\u9ede\u64ca\uff0c<br>\u53e6\u4e00\u500b\u662f<strong><span style=\"color: #ff0000;\">CTR\u9ede\u64ca\u7387(\u9023\u7d50)\uff0c<\/span><\/strong><br>\u4e5f\u5c31\u662f\u7db2\u53cb\u6709\u6c92\u6709\u770b\u5230\u4f60\u7684\u5ee3\u544a\u6216\u8cbc\u6587\uff0c<br>\u7136\u5f8c\u9ede\u4e0b\u53bb\u9023\u5230\u4f60\u7684\u5546\u54c1\u9801(Landing Page)\uff0c<br>CTR\u9ede\u64ca\u7387(\u9023\u7d50)\u662f\u4f60\u505a\u751f\u610f\u7684\u6839\u672c\uff0c<br>\u662f\u4e3b\u8981\u6307\u6a19\uff0c<br>\u800cCTR\u9ede\u64ca\u7387(\u5168\u90e8)\u5247\u662f\u53c3\u8003\u7684\u8f14\u52a9\u6307\u6a19\u3002<\/p>\n\n\n\n<p>\u901a\u5e38CTR\u9ede\u64ca\u7387(\u5168\u90e8)\u6703\u9ad8\u65bcCTR(\u9023\u7d50)\uff0c<br>\u9019\u5f88\u5bb9\u6613\u7406\u89e3\uff0c<br>\u5c0d\u7db2\u53cb\u4f86\u8aaa\u6309\u8b9a\u901a\u5e38\u6bd4\u6309\u5230\u4f60\u7684\u5546\u54c1\u9801\u5bb9\u6613\uff0c<br>\u5982\u679c\u4f60\u7684CTR\u9ede\u64ca\u7387(\u5168\u90e8)\u56b4\u683c\u6a19\u6e965%\uff0c\u5bec\u9b06\u6a19\u6e963%\u4ee5\u4e0a\uff0c<br>\u90a3\u4ee3\u8868\u61c9\u8a72\u6709\u6253\u4e2d\u65cf\u7fa4\uff0c<br>CTR(\u9023\u7d50)\u901a\u5e38\u6703\u662fCTR\u9ede\u64ca\u7387(\u5168\u90e8)\u7684\u4e00\u534a\uff0c<br>\u5982\u679c\u6c92\u5230\u4e00\u534a\uff0c<br>\u901a\u5e38\u662f\u4f60\u7684\u5ee3\u544a\u6587\u6848\u8ddf\u5716\u7247\u6709\u554f\u984c\u3002<\/p>\n\n\n\n<p>\u901a\u5e38\u4e00\u958b\u59cb\u4e0d\u7528\u53bb\u6e2c\u592a\u7d30\u90e8\u7684\u5e74\u9f61\u8207\u6027\u5225\uff0c<br>FB\u7684\u5831\u8868\u53ef\u4ee5\u53bb\u4ea4\u53c9\u6bd4\u5c0d\u54ea\u500b\u5e74\u9f61\u5340\u9593\u3001\u6027\u5225\u3001\u7248\u9762\u3001\u9ede\u64ca\u7387\u8f03\u9ad8\uff0c<br>\u4f46\u4ee5\u5e74\u9f61\u4f86\u8aaa\uff0c\u53ea\u7d66\u5340\u9593\uff0c<br>\u5982\u4e0b\u5716\u768435-44\u6b72\u9ede\u64ca\u7387CTR\u6700\u9ad8\u67093.12%\uff0c<br>\u63a5\u4e0b\u4f86\u5982\u679c\u4f60\u60f3\u77e5\u9053\u54ea\u4e00\u500b\u5e74\u9f61\u6700\u6709\u6548\uff0c<br>\u5c31\u8b8a\u6210\u89811\u6b721\u6b72\u5207\u4e86\uff0c<\/p>\n\n\n\n<p>\u8209\u4f8b\u4f86\u8aaa\uff0c<br>\u5982\u679c\u4f60\u91dd\u5c0d\u4f60\u7684\u76ee\u6a19\u65cf\u7fa4\uff0c<br>\u6e2c\u8a66\u5f8c\u767c\u73fe<strong>\u5927\u6578\u64da<\/strong>\u8ddf<strong>\u6578\u4f4d\u884c\u92b7<\/strong>\u5169\u500b\u8208\u8da3\u9078\u9805\u662f\u9ede\u64ca\u7387\u9ad8\u7684\u8208\u8da3\u6a19\u7c64\uff0c<br>\u90a3\u4e4b\u5f8c\u4f60\u5c31\u53ef\u4ee5\u7d44\u6210<strong><span style=\"color: #ff0000;\">&#8220;\u63a5\u89f8TA\u7684\u6700\u4f73\u5316\u7d44\u5408&#8221;\uff0c<\/span><br><\/strong>\u9019\u6642\u5019\u4f60\u5c31\u53ef\u4ee5\u7d44\u5408\u4ea4\u96c6\u6216\u806f\u96c6\u3002<\/p>\n\n\n\n<p><span style=\"color: #ff0000;\"><strong>\u9ede\u64ca\u7387\u8ddf2\u4ef6\u4e8b\u60c5\u6c38\u9060\u812b\u4e0d\u4e86\u95dc\u4fc2\uff0c<\/strong><\/span><br>1.\u53d7\u773e(\u4e5f\u5c31\u662f\u7528\u5ba2\u6236\u7684\u7279\u6027\u53bb\u9396\u5b9a)<br>2.\u7d20\u6750(\u4f8b\u5982\u6587\u6848,\u5716\u7247,\u5f71\u7247\u7b49)<\/p>\n\n\n\n<p>\u901a\u5e38\u63a5\u89f8TA\u7684\u7d44\u5408\u627e\u5230\u5f8c\uff0c<br>\u5927\u7d04\u90fd\u53ef\u4ee5\u7dad\u63013\u500b\u6708\u52306\u500b\u6708\uff0c<br>\u56e0\u70ba\u4eba\u7684\u884c\u70ba\u8207\u8208\u8da3\u4e0d\u6703\u8b8a\u5316\u90a3\u9ebc\u5927\uff0c<br>\u7576\u4f60\u627e\u5230<strong>&#8220;\u63a5\u89f8TA\u7684\u6700\u4f73\u5316\u7d44\u5408&#8221;\uff0c<\/strong><br>\u63a5\u4e0b\u4f86\u7684\u91cd\u9ede\u5c31\u6703\u64fa\u5728\u6587\u6848\u8ddf\u5716\u7247\uff0c<br>\u800c\u76f8\u540c\u7684\u6587\u6848\u8ddf\u5716\u7247\u6703\u5ee3\u544a\u75b2\u4e4f\uff0c<br>\u6240\u4ee5\u8a2d\u8a08\u51fa\u6253\u52d5\u4eba\u5fc3\u7684\u6587\u6848\u8207\u5716\u7247\uff0c\u4e26\u85c9\u7531\u79d1\u5b78\u5316\u7684AB 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