{"id":624,"date":"2016-03-07T19:01:22","date_gmt":"2016-03-07T11:01:22","guid":{"rendered":"http:\/\/www.tutortristar.com\/wordpress\/?p=624"},"modified":"2022-08-27T10:19:10","modified_gmt":"2022-08-27T02:19:10","slug":"%e3%80%90%e8%ac%9d%e7%ab%a0%e5%8d%87%e5%b0%88%e6%ac%84%e3%80%91%e7%87%9f%e6%94%b6%e6%88%90%e9%95%b7%e9%a7%ad%e5%ae%a2%e8%88%87%e5%a4%a7%e6%95%b8%e6%93%9a%e8%a1%8c%e9%8a%b7","status":"publish","type":"post","link":"https:\/\/www.tutortristar.com\/?p=624","title":{"rendered":"\u3010\u8b1d\u7ae0\u5347\u5c08\u6b04\u3011\u71df\u6536\u6210\u9577\u99ed\u5ba2\u8207\u5927\u6578\u64da\u884c\u92b7"},"content":{"rendered":"\n

\u6b63\u78ba\u7684\u6210\u9577\u99ed\u5ba2\u601d\u7dad\u8207\u9069\u5408\u7684\u65b0\u6280\u8853\u642d\u914d,
\u5148\u5929\u5c31\u9577\u5f97\u6709\u51a0\u8ecd\u76f8
\u71df\u6536\u6210\u9577\u99ed\u5ba2(Growth Hacker)\u8207\u5927\u6578\u64da(Big Data)\u662f\u8fd1\u5e7e\u5e74\u5e38\u66dd\u5149\u7684\u65b0\u540d\u8a5e
\u4f46\u771f\u7684\u662f\u820a\u9152\u88dd\u65b0\u74f6\u55ce?\u5176\u5be6\u4e0d\u7136,\u9019\u7bc7\u6587\u7ae0\u6211\u5011\u804a\u804a\u600e\u9ebc\u505a?<\/p>\n\n\n\n

\u9996\u5148,\u6210\u9577\u99ed\u5ba2\u6307\u7684\u662f\u5177\u6709\u884c\u92b7\u601d\u60df,\u6578\u64da\u79d1\u5b78\u5bb6,\u7a0b\u5f0f\u5de5\u7a0b\u5e2b\u7684\u96c6\u5408\u9ad4
\u600e\u9ebc\u807d\u8d77\u4f86\u7684\u60c5\u5883\u662f\u6163\u8001\u95c6\u53eb\u54e1\u5de5\u4e00\u4eba\u62b5\u4e09\u4eba
\u4f46\u76f8\u4fe1\u6211,\u4f60\u591a\u61c2\u4e00\u4e9b\u4e8b\u662f\u6709\u5e6b\u52a9\u7684
\u6709\u4e00\u5929\u4f60\u53ef\u80fd\u6703\u81ea\u5df1\u8b8a\u8001\u95c6\u8981\u4e00\u500b\u6253\u5341\u500b
\u9019\u4e9b\u4e8b\u7576\u7136\u4e00\u500b\u4eba\u505a\u4e0d\u592a\u4f86
\u4f46\u662f\u90fd\u4e86\u89e3\u4f60\u624d\u80fd\u77e5\u9053\u7f3a\u4ec0\u9ebc\u8981\u627e\u4ec0\u9ebc<\/p>\n\n\n\n

\u6211\u5011\u5982\u4f55\u5b78\u7fd2\u6210\u70ba\u4e00\u4f4d\u6210\u9577\u99ed\u5ba2,\u6216\u662f\u5927\u6578\u64da\u79d1\u5b78\u5bb6\u5462?
\u9996\u5148\u6211\u5011\u5b9a\u7fa9\u76ee\u6a19\u5c31\u662f“\u71df\u696d\u984d\u6210\u9577”<\/strong><\/p>\n\n\n\n

\u7b2c0\u6b65\u5c31\u662f\u78ba\u8a8d”\u7522\u54c1\u8207\u5e02\u5834\u9069\u914d(Product Market Fit,PMF)”
<\/strong>\u5982\u679c\u4f60\u8eab\u517c\u884c\u92b7\u8207\u7522\u54c1\u5275\u9020\u4eba\u54e1,\u6703\u6709\u6b0a\u9650\u8207\u80fd\u529b\u53bb\u767c\u5c55\u51fa\u9867\u5ba2\u60f3\u8981\u7684\u7522\u54c1
\u4ee5\u6211\u800c\u8a00,\u6211\u8ca0\u8cac\u4e09\u661f\u7d71\u8a08\u7684\u6559\u80b2\u8a13\u7df4\u90e8\u9580,\u5e38\u5e38\u662f\u5f9e\u9867\u5ba2\u7aef\u5f97\u5230\u4ed6\u5011\u60f3\u8981\u4ec0\u9ebc,
\u518d\u53bb\u767c\u5c55\u8ab2\u7a0b,\u6210\u529f\u6a5f\u7387\u8f03\u5927,\u6709\u6642\u5931\u6557\u767c\u73fe\u662f\u56e0\u70ba\u5e02\u5834\u9084\u4e0d\u8db3\u91cf,\u4f8b\u59822012\u5e74\u7684\u6642\u5019
\u6211\u5011\u5c31\u958b\u5927\u6578\u64da\u8ab2\u7a0b(\u90a3\u6642\u5019\u53eb\u8cc7\u6599\u63a1\u7926),\u4e0a\u7684\u4eba\u4e0d\u591a,\u5230\u9019\u5e7e\u5e74,\u5df2\u7d93\u662f\u73ed\u73ed\u7206\u6eff<\/p>\n\n\n\n

\u600e\u9ebc\u53bb\u78ba\u8a8d\u7522\u54c1\u8207\u5e02\u5834\u9069\u914d(Product Market Fit),<\/p>\n\n\n\n

\u4ee5\u4e0b\u6709\u4e00\u4e9b\u5efa\u8b70\u65b9\u6cd5:<\/p>\n\n\n\n

1.\u6700\u4f4e\u53ef\u884c\u7522\u54c1(Minimum viable product)<\/strong>:\u6211\u66fe\u7d93\u5728\u8edf\u9ad4\u516c\u53f8\u770b\u5230\u4e00\u500b\u73fe\u8c61,\u4e0a\u53f8\u4e00\u76f4\u5805\u6301\u8981\u505a\u5230\u6700\u597d\u7684\u7248\u672c,\u624d\u8981\u63a8\u51fa\u5e02\u5834\u53bb\u92b7\u552e,\u4f462\u5e74\u904e\u53bb\u4e86,\u6c92\u6709\u4efb\u4f55\u71df\u6536,\u800c\u5225\u5bb6\u516c\u53f8\u65e9\u5df2\u63a8\u51fa\u7522\u54c1\u4e14\u4e0d\u65b7\u6839\u64da\u5efa\u8b70\u6216\u5ba2\u8a34\u53bb\u6539\u5584,\u6240\u4ee5\u6642\u6a5f\u5f88\u91cd\u8981,\u4f60\u53ef\u4ee5\u5148\u6c42\u6709\u518d\u6c42\u597d<\/p>\n\n\n\n

“\u5ba2\u6236\u6709\u9700\u6c42\u6642,\u4e0d\u6703\u5f37\u6c42\u4f60\u662f\u4e0d\u662f\u500b\u578b\u7537,\u53ea\u60f3\u5148\u6709\u4e00\u500b\u53ef\u4ee5\u4f9d\u9760\u7684\u80a9\u8180”<\/strong><\/p>\n\n\n\n

2.\u7126\u9ede\u7fa4\u9ad4\u8a2a\u8ac7(Focus Group)<\/strong>:\u6839\u64da\u6211\u5011\u5b9a\u4f4d\u7684\u76ee\u6a19\u5ba2\u6236,\u53bb\u8a2a\u554f\u4ed6\u5011\u7684\u611f\u60f3,\u4f8b\u5982\u4f60\u5e73\u5e38\u6703\u767c\u660e\u65b0\u83dc\u8272,\u8acb\u670b\u53cb\u5403\u770b\u770b,\u4ed6\u5011\u7d66\u4f60\u56de\u994b,\u4f60\u518d\u6539\u6b63,\u5982\u679c\u4f60\u7684\u670b\u53cb\u6c92\u6709\u547c\u56a8\u4f60\u7684\u8a71,\u662f\u53ef\u4ee5\u63a8\u51fa\u4e0d\u932f\u7684\u7522\u54c1\u4f86\u61c9\u6230<\/p>\n\n\n\n

\u53e6\u4e00\u500b\u6848\u4f8b\u4f60\u53ef\u4ee5\u53bb\u770b\u96fb\u5f71”\u5371\u6a5f\u5973\u738b\uff08Our Brand Is Crisis\uff09”,\u88e1\u9762\u7684\u73ca\u5353\u5e03\u62c9\u514b\u662f\u500b\u7af6\u9078\u8f14\u9078\u9867\u554f,\u4ed6\u5c31\u8a2a\u554f\u4e86\u4e00\u5806\u9078\u6c11,\u5f9e\u4ed6\u5011\u7684\u60f3\u6cd5\u4e2d\u627e\u51fa\u5982\u4f55\u8ce3”\u5019\u9078\u4eba”<\/p>\n\n\n\n

3.\u5c0b\u6c42\u7db2\u8def\u4e0a\u7684\u8072\u97f3<\/strong>:\u6700\u7c21\u55ae\u7684\u4f5c\u6cd5,\u4f60\u53ef\u4ee5\u53c3\u8003FB\u7684\u7c89\u7d72\u6d1e\u5bdf\u5831\u544a<\/strong>,\u77e5\u9053\u9019\u4e9b\u4eba\u7684\u7279\u6027,\u8207\u5229\u7528FB\u7684\u95dc\u9375\u5b57\u641c\u7d22<\/strong>\u529f\u80fd,\u77e5\u9053\u4ed6\u5011\u559c\u6b61\u4ec0\u9ebc,\u8a0e\u53ad\u4ec0\u9ebc,\u4f8b\u5982\u4f60\u628aFB\u8cbc\u6587\u4e2d\u6709”\u7fa9\u7f8e”\u9019\u500b\u5b57\u7684\u6587\u7ae0\u90fd\u904e\u6ffe\u51fa\u4f86,\u5f9e\u4f60\u7684\u773c\u775b\u5c31\u53ef\u4ee5\u770b\u5230\u4ed6\u5011\u559c\u6b61\u7fa9\u7f8e\u4ec0\u9ebc,\u8a0e\u53ad\u7fa9\u7f8e\u4ec0\u9ebc,\u91cd\u9ede\u662f\u7db2\u53cb\u4e0d\u77e5\u9053\u6703\u88ab\u89c0\u5bdf,\u6240\u4ee5\u8868\u73fe\u51fa\u771f\u5be6\u7684\u4e00\u9762<\/p>\n\n\n\n

\u6bd4\u8f03\u9032\u968e\u7684\u505a\u6cd5,\u4f60\u53ef\u4ee5\u53bb\u5b78”\u7db2\u8def\u722c\u87f2\u6280\u8853<\/strong>“,\u7c21\u55ae\u4f86\u8aaaGoogle\u5c31\u662f\u7db2\u8def\u722c\u87f2\u6280\u8853,\u628a\u7db2\u8def\u4e0a\u7684\u6587\u7ae0\u641c\u5c0b\u5230\u4e26\u505a\u7d22\u5f15,\u7db2\u8def\u722c\u87f2\u53ef\u4ee5\u628a\u7db2\u8def\u4e0a\u7684\u8cc7\u6599\u4e0b\u8f09\u4e0b\u4f86\u5206\u6790,\u81f3\u65bc\u5408\u6cd5\u6216\u975e\u6cd5\u5c31\u53e6\u7576\u5225\u8ad6\u4e86,\u4e0b\u8f09\u4e0b\u4f86\u5f8c,\u53ef\u4ee5\u904b\u7528”\u6587\u5b57\u63a2\u52d8<\/strong>“\u7684\u6280\u8853,\u53bb\u5206\u985e\u51fa\u6d88\u8cbb\u8005\u7684\u60f3\u6cd5<\/p>\n\n\n\n

\u7576\u7136\u4f60\u4e5f\u53ef\u4ee5\u7528\u554f\u5377\u53bb\u6e2c\u8a66<\/strong>,\u4f46\u901a\u5e38\u6211\u5efa\u8b70,\u627e\u8cc7\u6599\u5eab\u70ba\u7b2c1\u9806\u4f4d,\u722c\u7db2\u8def\u8cc7\u6599\u70ba\u7b2c2\u9806\u4f4d,\u554f\u5377\u6e2c\u8a66\u70ba\u7b2c3\u9806\u4f4d,\u9019\u662f\u70ba\u4e86\u5206\u6790\u7684\u901f\u5ea6,\u6536\u96c6\u8cc7\u6599\u672c\u8eab\u9700\u8981\u8017\u8cbb\u6642\u9593,\u6709\u6642\u5c40\u52e2\u4e26\u4e0d\u5bb9\u8a31\u6211\u5011\u6162\u6162\u4f86<\/p>\n\n\n\n

\u5982\u679c\u4f60\u78ba\u5b9a\u4f60\u7684\u7522\u54c1\u5df2\u7d93ok
\u6211\u5011\u5c31\u53ef\u4ee5\u958b\u59cb\u7528”AARRR”\u9019\u500b\u67b6\u69cb\u4f86\u601d\u8003
\u6211\u975e\u5e38\u9f13\u52f5\u5927\u5bb6\u7528\u67b6\u69cb\u4f86\u601d\u8003
\u9019\u6a23\u5fc3\u7406\u6703\u8e0f\u5be6,\u9047\u5230\u5371\u6a5f\u4e0d\u6703\u614c
\u7576\u7136\u81ea\u53e4\u4ee5\u4f86\u6587\u4eba\u76f8\u8f15
\u6703\u6279\u8a55\u54ea\u500b\u67b6\u69cb\u6709\u7f3a\u9ede
\u54ea\u500b\u6bd4\u8f03\u597d
\u4f46\u662f\u6211\u89ba\u5f97”\u4f60\u80af\u53bb\u505a<\/strong>“\u6bd4\u8f03\u91cd\u8981
\u4e0d\u7136\u4e5f\u4e0d\u6703\u6709\u4e00\u672c\u66f8\u5c08\u9580\u8b1b”\u57f7\u884c\u529b”<\/p>\n\n\n\n

\u4ee5AARRR\u4f86\u8aaa\u7684\u8a71<\/p>\n\n\n\n

\u7b2c1\u6b65:Acquistiton\u7372\u53d6\u5ba2\u6236<\/strong>,\u901a\u5e38\u7372\u53d6\u65b0\u7528\u6236\u7684\u65b9\u5f0f\u5c31\u662f\u66dd\u5149,\u4e5f\u5c31\u662f\u5ee3\u544a,\u4f46\u662f\u6211\u5011\u9f13\u52f5\u4f60\u7528\u53ef\u4ee5\u57cb”\u8ffd\u8e64\u78bc”\u7684\u65b9\u5f0f\u53bb\u4e0b\u5ee3\u544a,\u9019\u6a23\u53ef\u4ee5\u6709\u5831\u8868\u4e0d\u65b7\u4fee\u6b63\u81ea\u5df1\u7684\u7f3a\u5931,\u9054\u6210\u6578\u64da\u5316\u601d\u8003,\u6578\u64da\u5316\u6aa2\u8a0e,\u76ee\u524d\u770b\u4f86\u6578\u4f4d\u5ee3\u544a\u5e7e\u4e4e\u90fd\u80fd\u57cb\u8ffd\u8e64\u78bc,\u5c0d\u65bc\u4fee\u6b63\u932f\u8aa4\u6709\u5e6b\u52a9<\/p>\n\n\n\n

\u800c\u4ee5\u53f0\u7063\u4f86\u8aaa,\u5e38\u898b\u7684\u66dd\u5149\u65b9\u5f0f\u6709,FB\u793e\u7fa4\u5ee3\u544a,Google\u5ee3\u544a,\u90e8\u843d\u683c,SEO(\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316),EDM(\u96fb\u5b50\u90f5\u4ef6\u5ee3\u544a),\u751a\u81f3Line\u63a8\u64ad\u7b49\u65b9\u5f0f,
\u9019\u4e9b\u65b9\u5f0f\u6211\u5011\u9700\u8981\u5148\u638c\u63e1\u4e00\u500b\u539f\u5247,\u5c31\u662f\u80fd\u5920\u4e0d\u82b1\u9322\u6700\u597d\u4e0d\u82b1\u9322,\u5c31\u7b97\u8981\u82b1\u9322,\u4e5f\u8981\u82b1\u7684\u6230\u6230\u5162\u5162,
\u6c92\u6709\u4e00\u500b\u516c\u5f0f\u8ddf\u4f60\u8aaa\u8981\u600e\u9ebc\u642d,\u90fd\u662f\u9700\u8981\u662f\u7576\u4e0b\u7684\u60c5\u5883\u53bb\u62c6\u89e3\u54ea\u7a2e\u7ba1\u9053\u63a5\u89f8\u6d88\u8cbb\u8005\u6700\u6d3d\u7576<\/p>\n\n\n\n

\u7b2c2\u6b65:Activation\u6fc0\u6d3b\u6703\u54e1<\/strong>,\u7576\u4f60\u7684\u5ba2\u6236\u4f86\u904e\u4f60\u7684\u7db2\u9801\u5f8c,\u4f60\u8d77\u78bc\u6703\u7559\u6709\u4ed6\u5011\u4f86\u904e\u7684\u75d5\u8de1(Cookie\u6280\u8853)<\/strong>,\u9019\u6a23\u4f60\u8d77\u78bc\u53ef\u4ee5\u671d\u4ed6\u5011”\u518d\u884c\u92b7(Remarketing)<\/strong>“,\u518d\u884c\u92b7\u76ee\u524d\u5728FB\u5ee3\u544a\u8ddfGoogle\u5ee3\u544a\u90fd\u6709\u9019\u500b\u529f\u80fd,\u5982\u679c\u4ee5\u6210\u672c\u8ad6,Google\u6bd4\u8f03\u4fbf\u5b9c,\u56e0\u70ba\u7248\u9762\u8f03\u591a<\/p>\n\n\n\n

\u518d\u884c\u92b7\u53ef\u4ee5\u638c\u63e1\u4e09\u500b\u91cd\u9ede:<\/p>\n\n\n\n

a.\u63d0\u9192\u9019\u4e9b\u4eba<\/strong>,\u5fd8\u4e86\u4e0b\u8a02\u55ae\u8981\u8a18\u5f97\u4e0b\u5594<\/p>\n\n\n\n

b.\u5ee3\u544a\u901a\u5e38\u9700\u8981\u6253\u4e09\u6b21\u624d\u6709\u6548<\/strong>(\u4e09\u6253\u7406\u8ad6),\u6240\u4ee5\u638c\u63e1\u9069\u7576\u7684\u983b\u7387,\u592a\u5c11\u6c92\u611f\u89ba,\u592a\u591a\u6703\u9ebb\u75fa,\u6709\u4e00\u6b21\u6211\u9396\u5b9a\u6211\u5011\u67d0\u500b\u65cf\u7fa4\u7684\u5ba2\u6236,\u4e0bFB\u5ee3\u544a,\u7d50\u679c\u5fd8\u4e86\u9019\u500b\u7d30\u7bc0,\u8b93\u4ed6\u5011\u4e00\u5468\u5167\u5e73\u5747\u770b\u4e8629\u6b21\u5ee3\u544a<\/p>\n\n\n\n

c.\u4ea4\u53c9\u92b7\u552e<\/strong>,\u770b\u4e86\u6771\u4eac\u83ef\u76db\u9813\u98ef\u5e97\u7684\u4eba,\u6c92\u6709\u4e0b\u55ae,\u4f60\u4e00\u76f4\u7528\u518d\u884c\u92b7\u63d0\u9192\u4ed6\u5e7e\u5929\u5f8c\u5982\u679c\u9084\u6c92\u4e0b,\u5c31\u8b49\u660e\u4ed6\u4e0d\u559c\u6b61\u9019\u5bb6\u98ef\u5e97,\u4f46\u662f\u4f60\u53ef\u4ee5\u63a8\u85a6\u4ed6\u6771\u4eac\u7684\u5176\u4ed6\u98ef\u5e97,\u56e0\u70ba\u6b63\u5e38\u4eba\u4e0d\u6703\u6c92\u4e8b\u53bb\u627e\u6771\u4eac\u7684\u98ef\u5e97,\u4ed6\u4e00\u5b9a\u662f\u6709\u9700\u6c42,\u90a3\u8981\u63a8\u54ea\u9593?\u6211\u5efa\u8b70\u63a8\u6700\u597d\u8ce3\u6216\u662f\u4f60\u6bdb\u5229\u6700\u9ad8\u7684\u7522\u54c1<\/p>\n\n\n\n

\u5982\u679c\u6703\u54e1\u4f86\u904e\u4f60\u7684\u7db2\u9801,\u90a3\u8a18\u5f97\u8981\u4ee5\u7559\u4e0bemail\u70ba\u4e3b\u8981\u76ee\u7684,\u4ee5\u5f8c\u597d\u8655\u591a\u591a,\u9664\u4e86\u53ef\u4ee5\u767cEDM\u7b2c\u4e00\u6642\u9593\u901a\u77e5\u6d3b\u52d5\u5916,email\u53ef\u4ee5\u8ddfFB\u8ddfGoogle\u4ea4\u53c9\u6bd4\u5c0d\u53bb\u9019\u4e9b\u7528\u6236\u7684\u884c\u70ba<\/p>\n\n\n\n

\u4f8b\u5982\u6211\u5011\u5bb6\u4e09\u661f\u7d71\u8a08\u662f\u505a\u5927\u6578\u64da\u7684\u6559\u80b2\u8a13\u7df4,\u4f46\u662f\u6211\u7684\u8001\u5ba2\u6236\u88e1\u9762\u6703\u4e0d\u6703\u6709\u54c8\u65e5\u65cf,\u6211\u5c31\u4e0d\u77e5\u9053\u4e86,
\u5b78\u5927\u6578\u64da\u6642\u8001\u5e2b\u5e38\u6703\u8b1b\u5564\u9152\u7684\u5c3f\u5e03\u7684\u6545\u4e8b,\u6703\u8cb7\u5564\u9152\u7684\u4e5f\u6703\u8cb7\u5c3f\u5e03,\u4f46\u662f\u9019\u500b\u6545\u4e8b\u6709\u500b\u9650\u5236\u689d\u4ef6,\u5c31\u662f\u9019\u662f\u9867\u5ba2\u767c\u751f\u5728\u8d85\u5e02\u5167\u7684\u884c\u70ba,\u51fa\u4e86\u8d85\u5e02\u4e4b\u5916\u7684\u884c\u70ba\u5c31\u6c92data\u4e86,
\u4f46\u662f\u6211\u5011\u53ef\u4ee5\u8ddfFB\u6216Google\u6bd4\u5c0d\u8cc7\u6599\u4f86\u6bd4\u51fa\u9019\u500b\u6d88\u8cbb\u8005\u7684\u5176\u4ed6\u884c\u70ba,
\u900f\u904eemail\u8ddfFB\u6bd4\u5c0d,\u6703\u767c\u73fe\u6709\u4e00\u7fa4\u4eba\u5f88\u611b\u65e5\u672c,\u90a3\u6211\u5982\u679c\u8981\u8fa6\u500b\u65e5\u672c\u6df1\u5ea6\u65c5\u904a,\u540d\u55ae\u5c31\u904e\u6ffe\u51fa\u4f86\u4e86<\/p>\n\n\n\n

\u7b2c3\u6b65:Retetion\u6703\u54e1\u56de\u8a2a<\/strong>,\u901a\u5e38\u4f60\u7684\u7522\u54c1\u5982\u679c\u4e0d\u662f\u53ea\u505a\u4e00\u6b21\u751f\u610f,\u90a3\u5c0d\u4f60\u6eff\u610f\u7684\u6d88\u8cbb\u8005\u5c31\u6703\u4e0d\u65b7”\u56de\u8cfc”\u4f46\u662f\u6211\u5011\u600e\u9ebc\u77e5\u9053\u54ea\u4e9b\u5ba2\u4eba\u6703\u56de\u8cfc,\u54ea\u4e9b\u5ba2\u4eba\u6703\u8ddf\u6211\u5011\u5206\u624b,\u9019\u6642\u5019\u4f60\u53ef\u4ee5\u5229\u7528RFM\u6a21\u578b<\/strong>,\u5206\u985e\u51fa\u4e3b\u8981\u5ba2\u6236,\u8ddf\u5373\u5c07\u5206\u624b\u7684\u5ba2\u6236,RFM\u6a21\u578b\u5f88\u591a\u7d71\u8a08\u8edf\u9ad4\u90fd\u80fd\u505a\u5230,Excel\u4e5f\u80fd\u505a\u5230,\u4f46\u7531\u65bc\u6211\u51fa\u8eab\u65bcSPSS\u5de5\u7a0b\u5e2b,\u6240\u4ee5\u6211\u5e38\u7528SPSS\u4f86\u5c55\u793a<\/p>\n\n\n\n

\u7b2c4\u6b65:Revennue\u4ed8\u8cbb\u6536\u5165<\/strong>:\u901a\u5e38\u5feb\u7684\u8a71\u5728\u7b2c\u4e8c\u968e\u6bb5\u5c31\u6703\u6536\u8cbb\u6709\u71df\u6536\u4e86,\u4f46\u6709\u4e9b\u5546\u54c1\u662f\u524d\u9762\u90fd\u8b93\u4f60\u8a66\u7528,\u5f8c\u9762\u518d\u4e00\u8209\u6536\u8cbb,\u4f8b\u5982\u6709\u4e9b\u7db2\u7ad9\u662f\u514d\u8cbb\u6703\u54e1\u5c31\u53ef\u4ee5\u958b\u59cb\u7528,\u4f46\u662f\u8981\u52a0\u503c\u670d\u52d9\u5c31\u771f\u7684\u8981\u9322\u5305\u51fa\u9798\u4e86<\/p>\n\n\n\n

\u7b2c5\u6b65:Referral\u63a8\u85a6\u50b3\u64ad<\/strong>,\u63a8\u85a6\u9019\u908a\u6211\u5011\u53ef\u4ee5\u5206\u5169\u9ede\u4f86\u770b,\u4e00\u500b\u662f\u63a8\u85a6\u8001\u5ba2\u6236\u5176\u4ed6\u5546\u54c1,\u5e0c\u671b\u63d0\u9ad8\u5ba2\u55ae\u50f9,\u9019\u53ef\u4ee5\u5229\u7528\u5230\u5927\u6578\u64da\u5e38\u7528\u7684”\u95dc\u806f\u898f\u5247\u5206\u6790<\/strong>“,\u4f46\u9019\u7a2e\u5546\u696d\u8edf\u9ad4\u8d85\u8cb4,\u5e7e\u4e4e\u53ef\u4ee5\u8cb7\u4e00\u53f0\u8cd3\u58eb\u8eca,\u73fe\u5728\u7684\u4e3b\u6d41\u662f\u627e\u6703R\u8a9e\u8a00<\/strong>\u7684\u5de5\u7a0b\u5e2b,\u76f4\u63a5\u53eb\u4ed6\u7528R\u8a9e\u8a00\u5206\u6790\u51fa\u4f86,\u4f60\u5728\u7db2\u8def\u66f8\u5e97\u8cb7\u66f8,\u9801\u9762\u4e0b\u9762\u7684”\u8cb7\u9019\u672c\u66f8\u4e5f\u6703\u8cb7\u4ec0\u9ebc\u66f8”\u9019\u7a2e\u8cc7\u8a0a\u5c31\u662f\u9019\u6a23\u4f86\u7684,\u7576\u7136\u6709\u4e9b\u6c92\u6709\u505a\u6f14\u7b97\u6cd5,\u5c31\u76f4\u63a5\u547c\u56a8\u5ba2\u6236\u7684\u4e5f\u6709,\u4f46\u6709\u505a\u771f\u7684\u6709\u5dee<\/p>\n\n\n\n

\u53e6\u5916\u4e00\u500b\u63a8\u85a6,\u53ef\u4ee5\u5f9e\u5ba2\u6236\u63a8\u85a6\u5ba2\u6236\u4f86\u770b,\u9019\u500b\u53ef\u4ee5\u53bb\u5b78Open Grach\u958b\u653e\u793e\u4ea4\u95dc\u4fc2\u5716<\/strong>,\u7c21\u55ae\u8aaa\u5c31\u662f\u53ef\u4ee5\u770b\u5230\u90a3\u4e9b\u670b\u53cb\u4e5f\u52a0\u5165\u9019\u500b\u7db2\u7ad9,\u6216\u662f\u8cb7\u9019\u6a23\u6771\u897f,\u9019\u6a23\u6703\u4fc3\u4f7f\u6d88\u8cbb\u8005\u6709\u5f9e\u773e\u884c\u70ba<\/p>\n\n\n\n

\u9019\u908a\u5e6b\u5927\u5bb6\u6574\u7406\u4e00\u4e0b\u6709\u54ea\u4e9b\u5b78\u7fd2\u65b9\u5411\u8207\u6280\u8853:<\/p>\n\n\n\n

1.\u884c\u92b7\u65b9\u9762\u5efa\u8b70\u4f60\u9700\u8981:<\/p>\n\n\n\n

a.\u641e\u61c2SWOT-STP-4P\u7684\u6b63\u78ba\u908f\u8f2f<\/p>\n\n\n\n

b.\u75c5\u6bd2\u884c\u92b7\u8981\u600e\u9ebc\u8a2d\u8a08?<\/p>\n\n\n\n

c.EDM (\u76f8\u4fe1\u6211,\u4e0d\u7ba1\u600e\u9ebc\u8b8a,\u77ed\u671f\u5167\u5927\u5bb6\u9084\u662f\u6703\u6536\u767cemail)<\/p>\n\n\n\n

d.SEO\u641c\u5c0b\u5f15\u64ce\u512a\u5316<\/p>\n\n\n\n

e.FB\u5ee3\u544a<\/p>\n\n\n\n

f.Google\u95dc\u9375\u5b57\u5ee3\u544a<\/p>\n\n\n\n

g.\u7db2\u7ad9\u6d41\u91cf\u5206\u6790Google Analytics<\/p>\n\n\n\n

h.\u5ee3\u544a\u6587\u6848\u64b0\u5beb<\/p>\n\n\n\n

2.\u6578\u64da\u79d1\u5b78\u5bb6\u65b9\u9762(\u4e5f\u5c31\u662f\u5e38\u8b1b\u7684\u5927\u6578\u64da):<\/p>\n\n\n\n

a.\u57fa\u790e\u7d71\u8a08\u89c0\u5ff5:\u9019\u6a23\u4f60\u624d\u77e5\u9053\u600e\u9ebc\u8abf\u67e5\u4eba\u5fc3\u6703\u6e96\u78ba<\/p>\n\n\n\n

b.\u7b2c\u4e8c\u4ee3\u7d71\u8a08\u5b78\u7684\u53cd\u6620\u578b\u6307\u6a19\u8207\u5f62\u6210\u578b\u6307\u6a19:\u53ef\u4ee5\u7528\u4f86\u627e\u51fa\u9ad8\u6240\u5f97\u7684\u5ba2\u7fa4<\/p>\n\n\n\n

c.A\/B Testing<\/strong> \u5176\u5be6\u5c31\u662f\u8cbb\u96ea\u7684\u96a8\u6a5f\u5c0d\u7167\u5be6\u9a57:\u53ef\u4ee5\u6e2c\u51fa\u50f9\u9322,\u984f\u8272,\u529f\u80fd,\u5ee3\u544a\u6a19\u984c,\u5ee3\u544a\u5716\u7247,\u6709\u6c92\u6709\u984f\u6587\u5b57,\u9700\u4e0d\u9700\u8981\u591a\u9023\u7d50\u6216\u55ae\u9023\u7d50,\u54ea\u500b\u7248\u672c\u6bd4\u8f03\u597d,\u6bd4\u8f03\u56b4\u8b39\u7684\u4f5c\u6cd5\u662f\u9664\u4e86\u6bd4\u8f03\u5927\u5c0f\u5916,\u9084\u52a0\u9032\u4e86\u7d71\u8a08”\u6aa2\u5b9a<\/strong>“\u7684\u52d5\u4f5c,\u4ee5\u514d\u8b93\u8aa4\u5dee\u9020\u6210\u6211\u5011\u5224\u65b7\u932f\u8aa4<\/p>\n\n\n\n

d.\u95dc\u806f\u898f\u5247\u5206\u6790:\u53ef\u4ee5\u5e6b\u4f60\u4e86\u89e3\u600e\u9ebc\u8a2d\u8a08\u7d44\u5408\u5305,\u6216\u63a8\u85a6\u4ec0\u9ebc\u5546\u54c1\u6703\u547d\u4e2d\u5ba2\u6236\u7684\u5fc3\u7406<\/p>\n\n\n\n

e.\u7f85\u5409\u65af(Logistic Regression)\u8ff4\u6b78:\u53ef\u4ee5\u731c\u51fa\u9019\u500b\u5ba2\u4eba\u8cfc\u8cb7\u7684\u6a5f\u7387<\/p>\n\n\n\n

3.\u7a0b\u5f0f\u4eba\u54e1\u65b9\u9762:<\/p>\n\n\n\n

a.\u7db2\u9801\u64b0\u5beb\u80fd\u529b<\/p>\n\n\n\n

b.Open Gragh\u958b\u653e\u793e\u4ea4\u95dc\u4fc2\u5716<\/p>\n\n\n\n

c.\u6a5f\u5668\u5b78\u7fd2:\u53ef\u4ee5\u7528\u4f86\u6b78\u7d0d\u51fa\u6d88\u8cbb\u8005\u7684\u884c\u70ba<\/p>\n\n\n\n

d.Google Tag Manager(\u53ef\u4ee5\u7528\u4f86\u7ba1\u7406\u4ee5\u5f8c\u53ea\u6703\u591a\u4e0d\u6703\u5c11\u7684\u8ffd\u8e64\u78bc)<\/p>\n\n\n\n

\u5176\u4ed6\u6211\u6709\u60f3\u5230,\u518d\u9678\u7e8c\u88dc\u5145\u9019\u7bc7,\u9019\u662f\u4e00\u500b\u6771\u897f\u5b78\u4e0d\u5b8c\u7684\u5e74\u4ee3,\u4e5f\u662f\u500b\u6709\u8da3\u7684\u5e74\u4ee3<\/p>\n","protected":false},"excerpt":{"rendered":"

\u6b63\u78ba\u7684\u6210\u9577\u99ed\u5ba2\u601d\u7dad\u8207\u9069\u5408\u7684\u65b0\u6280\u8853\u642d\u914d,\u5148\u5929\u5c31\u9577\u5f97\u6709\u51a0\u8ecd\u76f8\u71df\u6536\u6210\u9577\u99ed\u5ba2(Growth Hacker)\u8207\u5927\u6578\u64da(B … <\/p>\n

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