{"id":5753,"date":"2021-03-04T18:45:29","date_gmt":"2021-03-04T10:45:29","guid":{"rendered":"https:\/\/www.tutortristar.com\/?p=5753"},"modified":"2022-07-21T11:28:59","modified_gmt":"2022-07-21T03:28:59","slug":"%e3%80%90%e8%ac%9d%e7%ab%a0%e5%8d%87%e5%b0%88%e6%ac%84%e3%80%91%e7%ac%ac17%e8%a9%b1-%e5%b8%b8%e8%a6%8b%e5%95%8f%e9%a1%8c-%e8%a9%b2%e8%a3%9d%e5%93%aa%e4%ba%9b%e8%bf%bd%e8%b9%a4%e7%a2%bc","status":"publish","type":"post","link":"https:\/\/www.tutortristar.com\/?p=5753","title":{"rendered":"\u3010\u8b1d\u7ae0\u5347\u5c08\u6b04\u3011\u7b2c17\u8a71-\u5e38\u898b\u554f\u984c-\u8a72\u88dd\u54ea\u4e9b\u8ffd\u8e64\u78bc"},"content":{"rendered":"\n
\"\u8a72\u88dd\u54ea\u4e9b\u8ffd\u8e64\u78bc\"\/<\/figure>\n\n\n\n

\u4ee5\u53f0\u7063\u7684\u7db2\u7ad9\u4f86\u8aaa\uff0c\u5e38\u898b\u57cb\u8a2d\u7684\u8ffd\u8e64\u78bc\u67093\u7a2e\uff1a<\/p>\n\n\n\n

1.Google Analytics 4 \u6d41\u91cf\u5206\u6790\u8ffd\u8e64\u78bc
2.FB Pixel(\u50cf\u7d20)
3.Google\u5ee3\u544a\u518d\u884c\u92b7\u8ffd\u8e64\u78bc<\/p>\n\n\n\n

\u6211\u5e38\u5e38\u628a\u8ffd\u8e64\u78bc\u6bd4\u55bb\u6210\u651d\u5f71\u6a5f\u3002\u5982\u679c\u9019\u662f\u4e00\u68df\u5546\u696d\u5927\u6a13\uff0c\u670911\u5c64\u6a13\uff0c\u6bcf\u4e00\u6a13\u90fd\u662f\u4e0d\u540c\u7684\u516c\u53f8\uff0c\u800c\u5927\u5bb6\u90fd\u6709\u9700\u6c42\u60f3\u8981\u770b\u4e00\u6a13\u5927\u9580\u5165\u53e3\u8655\u7684\u76e3\u8996\u5f71\u50cf\uff0c\u90a3\u6211\u5011\u9700\u8981\u88dd\u5e7e\u53f0\u651d\u5f71\u6a5f\uff1f\u7b54\u6848\u7d55\u5c0d\u4e0d\u6703\u662f11\u53f0\uff0c\u56e0\u70ba\u9023\u4f60\u963f\u5b24\u90fd\u77e5\u9053\uff0c\u5c31\u88dd1\u53f0\u5c31\u597d\u4e86\uff0c\u5f71\u50cf\u8a0a\u865f\u518d\u5206\u4eab\u7d66\u901911\u5bb6\u516c\u53f8\u7684\u76e3\u8996\u5668\u7528\u3002\u90a3\u554f\u984c\u4f86\u4e86\uff0c\u6211\u5011\u70ba\u4ec0\u9ebc\u9700\u8981\u88dd\u4e0d\u540c\u7684\u8ffd\u8e64\u78bc\uff1f<\/p>\n\n\n\n

\u88dd\u8a2d\u8ffd\u8e64\u78bc\u7684\u539f\u5247<\/strong><\/p>\n\n\n\n

\u5148\u8b1b\u5927\u539f\u5247\uff0c\u5982\u7121\u5fc5\u8981\uff0c\u4e0d\u8981\u4e82\u589e\u52a0\u8ffd\u8e64\u78bc\uff0c\u751a\u81f3\u662f\u540c\u6a23\u985e\u578b\u7684\u8ffd\u8e64\u78bc\u88dd\u597d\u5e7e\u500b\u3002\u56e0\u70ba\u8ffd\u8e64\u78bc\u8d8a\u591a\uff0c\u6703\u62d6\u7d2f\u7db2\u9801\u7684\u958b\u555f\u901f\u5ea6\uff0c\u5c31\u9593\u63a5\u5f71\u97ff\u5230\u4f60\u7684Google\u641c\u5c0b\u6392\u540d\u3002\u751a\u81f3\u8ffd\u8e64\u78bc\u985e\u578b\u91cd\u8907\uff0c\u4e92\u76f8\u885d\u7a81\uff0c\u5c0e\u81f4\u8cc7\u6599\u8490\u96c6\u4e0d\u5b8c\u5168\u3002<\/p>\n\n\n\n

FB Pixel(\u50cf\u7d20)\uff0c\u4e5f\u5c31\u662fFB\u7684\u8ffd\u8e64\u78bc\u3002\u529f\u6548\u53ef\u4ee5\u9054\u5230\u4f86\u904e\u9019\u500b\u7db2\u9801\u7684\u4eba\u5c31\u88ab\u9396\u5b9a\uff0c\u4e4b\u5f8c\u5c31\u6703\u5f62\u6210\u4e00\u5305\u540d\u55ae\u3002\u6211\u5011\u671d\u9019\u4e00\u5305\u540d\u55ae\u6295\u653e\u5ee3\u544a\uff0c\u5c31\u662f\u5e38\u898b\u7684\u518d\u884c\u92b7\u5ee3\u544a(\u4e5f\u5c31\u662f\u4f60\u7db2\u9801\u4e0a\u770b\u4e86\u4e00\u96d9\u7403\u978b\uff0c\u4e4b\u5f8c\u6ed1FB\u7684\u6642\u5019\u5c31\u53c8\u51fa\u73fe\u540c\u6a23\u7684\u7403\u978b)\u3002\u7b2c\u4e8c\u500b\u529f\u6548\u5c31\u662f\u53ef\u4ee5\u8ffd\u8e64\u6210\u6548\uff0c\u4f8b\u5982\u6211\u5011\u60f3\u77e5\u9053\u9ede\u4e86FB\u5ee3\u544a\u7684\u4eba\uff0c\u9032\u5230\u7db2\u9801\u5f8c\u6709\u6c92\u6709\u6210\u529f\u8b93\u7db2\u9801\u5b8c\u6574\u6253\u958b(\u9019\u53eb\u9023\u7d50\u9801\u9762\u700f\u89bd\u6b21\u6578)\u3002\u5ba2\u6236\u662f\u6709\u53ef\u80fd\u9ede\u4e86FB\u5ee3\u544a\u5f8c\uff0c\u6c92\u7b49\u7db2\u9801\u8dd1\u51fa\u4f86\u5c31\u95dc\u6389\u6216\u8df3\u56de\u4e0a\u4e00\u9801\u7684\u3002\u6216\u662f\u60f3\u77e5\u9053\uff0c\u9ede\u4e86FB\u5ee3\u544a\u9032\u4f86\u7db2\u9801\u7684\u4eba\uff0c\u6709\u6c92\u6709\u53bb\u9ede\u9078\u8cfc\u7269\u8eca\uff0c\u6709\u6c92\u6709\u4f86\u5230\u7d50\u5e33\u9801\uff0c\u751a\u81f3\u662f\u6700\u5f8c\u6709\u6c92\u6709\u6210\u529f\u8cfc\u8cb7\uff0c\u8cb7\u4e86\u591a\u5c11\u9322\u3002\u9019\u4e9b\u90fd\u662fFB Pixel\uff0c\u56b4\u683c\u8aaa\u662fFB Pixel\u7684\u4e8b\u4ef6\u53ef\u4ee5\u505a\u5230\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n

Google\u5ee3\u544a\u5247\u6709\u5169\u500b\u5e38\u7528\u7684\u8ffd\u8e64\u78bc\uff0c\u4e00\u500b\u662fGoogle\u5ee3\u544a\u518d\u884c\u92b7\u8ffd\u8e64\u78bc\uff0c\u539f\u7406\u8ddfFB Pixel\u985e\u4f3c\uff0c\u4e5f\u5c31\u662f\u53ef\u4ee5\u9396\u5b9a\u4f86\u904e\u9019\u500b\u7db2\u9801\u7684\u5ba2\u6236\u3002\u53e6\u4e00\u500b\u662fGoogle\u8f49\u63db\u8ffd\u8e64\u78bc\uff0c\u76ee\u7684\u8ddfFB Pixel\u7684\u4e8b\u4ef6\u50cf\u7d20\u985e\u4f3c\uff0c\u53ef\u4ee5\u53bb\u8ffd\u8e64\u9ede\u4e86Google\u5ee3\u544a\u7684\u4eba\uff0c\u6700\u5f8c\u5b8c\u6210\u8cfc\u8cb7\u7684\u4eba\u6709\u591a\u5c11\uff0c\u8cfc\u8cb7\u91d1\u984d\u662f\u591a\u5c11\u3002<\/p>\n\n\n\n

\u90a3\u554f\u984c\u4f86\u4e86\uff0c\u90a3\u70ba\u4ec0\u9ebc\u9084\u9700\u8981\u88ddGoogle Analytics(\u7c21\u7a31GA)\u8ffd\u8e64\u78bc\u3002\u56e0\u70baGoogle Analytics\u6bd4\u8f03\u5927\u611b<\/strong>\u3002\u4f60\u4eca\u5929\u53bb\u554fFB Pixel\uff0c\u9ede\u9078Google\u5ee3\u544a\u7684\u4eba\u9032\u4f86\u7db2\u9801\u6709\u6c92\u6709\u6210\u4ea4\u3002FB Pixel\u6703\u8ddf\u4f60\u8aaa\u4e0d\u95dc\u6211\u7684\u4e8b\uff0c\u6211\u6c92\u6709\u8cc7\u6599\u3002\u4f60\u4eca\u5929\u53bb\u554fGoogle\u5ee3\u544a\u8f49\u63db\u8ffd\u8e64\u78bc\uff0c\u9ede\u9078FB\u5ee3\u544a\u9032\u4f86\u7db2\u9801\u7684\u4eba\u6709\u6c92\u6709\u6210\u4ea4\u3002Google\u5ee3\u544a\u8f49\u63db\u8ffd\u8e64\u78bc\u4e5f\u6703\u8ddf\u4f60\u8aaa\u4e0d\u95dc\u6211\u7684\u4e8b\uff0c\u6211\u6c92\u6709\u8cc7\u6599\u3002\u5982\u679c\u4f60\u4eca\u5929\u627e\u500b\u7db2\u7d05\uff0c\u5e6b\u4f60\u5728FB\u5beb\u958b\u7bb1\u6587\uff0c\u628a\u7db2\u53cb\u5f15\u5230\u5230\u4f60\u7684\u7db2\u9801\uff0c\u4f60\u60f3\u770b\u9019\u4e9b\u4eba\u6210\u4ea4\u72c0\u6cc1\u600e\u9ebc\u6a23\uff1fFB Pixel\u8ddfGoogle\u5ee3\u544a\u8f49\u63db\u8ffd\u8e64\u78bc\u90fd\u6703\u8aaa\u4e0d\u95dc\u6211\u7684\u4e8b\uff0c\u6211\u5011\u6c92\u6709\u8cc7\u6599\u3002\u4f46\u4f60\u53ea\u8981\u6709\u505aGoogle Analytics\u7684\u7db2\u5740\u52a0\u5de5(\u4fd7\u7a31UTM)\uff0c\u90a3GA\u5c31\u6703\u8ddf\u4f60\u8aaa\u6211\u6709\u8cc7\u6599\uff0c\u6211\u80fd\u8ddf\u4f60\u8aaa\u3002<\/p>\n\n\n\n

\u7cbe\u7c21\u7684\u72c0\u614b<\/strong><\/p>\n\n\n\n

\u6240\u4ee5\u6700\u7cbe\u7c21\u7684\u72c0\u614b\uff0c\u4f60\u5011\u516c\u53f8\u7684\u7db2\u9801\u61c9\u8a72\u662f\u53ea\u6709\u4e00\u7d44GA\u8ffd\u8e64\u78bc\uff0c\u4e00\u7d44FB Pixel\uff0c\u4e00\u7d44Google\u5ee3\u544a\u518d\u884c\u92b7\u8ffd\u8e64\u78bc\u3002\u90a3\u70ba\u4ec0\u9ebc\u6c92\u6709\u5beb\u5230Google\u5ee3\u544a\u8ffd\u63db\u8ffd\u8e64\u78bc\uff0c\u4e3b\u8981\u662f\u9019\u500b\u529f\u80fd\u53ef\u4ee5\u7528Google Analytics\u8ffd\u8e64\u78bc\u53d6\u4ee3\u3002\u800c\u4e14\u4f60\u7684Google\u5ee3\u544a\u7d71\u4e00\u4f7f\u7528Google Analytics\u88e1\u9762\u7684\u8f49\u63db\u6307\u6a19(\u4f8b\u5982\u96fb\u5b50\u5546\u52d9\u8ffd\u8e64\u6216\u662f\u76ee\u6a19)\uff0c\u9019\u6a23\u5728\u5831\u8868\u89e3\u8b80\u4e0a\u6bd4\u8f03\u4e0d\u6df7\u4e82\u3002\u6240\u4ee5\u5be6\u52d9\u4e0a\uff0c\u6211\u4e26\u4e0d\u5f37\u70c8\u5efa\u8b70\u9700\u8981\u88ddGoogle\u5ee3\u544a\u8f49\u63db\u8ffd\u8e64\u78bc\u3002<\/p>\n\n\n\n

\u770b\u5b8c\u9019\u908a\u4f60\u6703\u5f15\u767c\u51fa\u4ee5\u4e0b\u554f\u984c\uff1a\u5982\u679c\u767c\u73fe\u6211\u7684\u7db2\u9801\u6709\u5169\u7d44\u4ee5\u4e0a\u7684GA\u6216FB Pixel\u600e\u9ebc\u8fa6\uff1f<\/p>\n\n\n\n

\u5982\u679c\u4f60\u5011\u5bb6\u5927\u9580\u767c\u73fe\u6709\u4e0d\u660e\u7684\u651d\u5f71\u6a5f\uff0c\u800c\u4e14\u9084\u5728\u904b\u4f5c\uff0c\u554f\u5bb6\u4eba\u6bcf\u500b\u90fd\u8aaa\u4e0d\u662f\u4ed6\u88dd\u7684\uff0c\u9019\u6642\u5019\u4f60\u6703\u600e\u9ebc\u505a\uff1f\u7576\u7136\u662f\u62c6\u6389\u3002\u53ea\u8981\u662f\u8ffd\u8e64\u78bc\u5c31\u80fd\u5920\u9396\u5b9a\u5ba2\u6236\u8207\u8ffd\u8e64\u6210\u6548\uff0c\u6240\u4ee5\u5982\u679c\u6240\u6709\u6b0a\u5728\u5225\u4eba\u8eab\u4e0a\uff0c\u5c31\u6703\u6709\u540d\u55ae\u5916\u6d29\u6216\u662f\u6210\u6548\u6307\u6a19\u5916\u6d29\u7684\u53ef\u80fd\u6027\u3002<\/strong><\/p>\n\n\n\n

\u6211\u5011\u5e73\u5e38\u5229\u7528\u9019\u5169\u500b\u5916\u639b\uff1a<\/p>\n\n\n\n

1.Google Tag Assistant<\/a>
2.FB Pixel Helper<\/a><\/p>\n\n\n\n

\u53ef\u4ee5\u53bb\u5075\u6e2c\u6211\u5011\u7684\u7db2\u9801\u4e0a\u6709\u6c92\u6709\u57cb\u8ffd\u8e64\u78bc\uff0c\u57cb\u4e86\u5e7e\u500b\uff0c\u8a18\u5f97\u53ea\u8981\u767c\u73fe\u4e0d\u660e\u7684\u8ffd\u8e64\u78bc\uff0c\u5c31\u628a\u7de8\u865f\u622a\u5716\u8d77\u4f86\uff0c\u516c\u53f8\u5167\u90e8\u554f\u4e00\u4e0b\uff0c\u767c\u73fe\u90fd\u6c92\u4eba\u77e5\u9053\uff0c\u90a3\u5c31\u8acb\u7db2\u9801\u5de5\u7a0b\u5e2b\u628a\u9019\u6bb5\u7a0b\u5f0f\u78bc\u79fb\u9664\u6389\u3002<\/p>\n\n\n\n

\u90a3\u5982\u679c\u5916\u90e8\u5ee0\u5546\uff0c\u4f8b\u5982\u7db2\u8def\u5ee3\u544a\u4ee3\u7406\u5546\uff0c\u6216\u662f\u5916\u90e8\u9867\u554f\u9700\u8981\u88dd\u8ffd\u8e64\u78bc\uff0c\u600e\u9ebc\u8fa6\uff1f\u4e0d\u7528\u88dd\uff0c\u76f4\u63a5\u5206\u4eab\u6b0a\u9650\u7d66\u4ed6\u5011\u5c31\u597d\uff0c\u5408\u4f5c\u6216\u662f\u5408\u7d04\u671f\u6eff\uff0c\u5c31\u628a\u6b0a\u9650\u79fb\u9664\u6389\uff0c\u5f7c\u6b64\u4e7e\u4e7e\u6de8\u6de8\uff0c\u6c92\u6709\u7f63\u7919\u3002<\/p>\n\n\n\n

\u9700\u4e0d\u9700\u8981\u88ddGoogle Tag Manager<\/strong><\/p>\n\n\n\n

\u7531\u65bc\u8ffd\u8e64\u78bc\u8d8a\u4f86\u8d8a\u591a\uff0cGoogle\u5c31\u5e6b\u6211\u5011\u60f3\u51fa\u4e00\u5957\u5de5\u5177\u4f86\u7ba1\u7406\u3002\u9019\u5957\u5de5\u5177\u662f\u514d\u8cbb\u7684\uff0c\u4f46\u7528\u9014\u662f\u4ec0\u9ebc\u5462\uff1f\u6211\u4e4b\u524d\u6709\u5beb\u904e\u4e00\u7bc7\u300c\u4ec0\u9ebc\u662fGoogle Tag Manager?<\/a>\u300d\u6709\u8208\u8da3\u53ef\u4ee5\u518d\u53bb\u770b\u90a3\u4e00\u7bc7\u4ecb\u7d39\u3002\u9019\u908a\u6211\u5011\u7c21\u4ecb\u56de\u9867\u4e00\u4e0b\uff0c\u6709\u6c92\u6709\u53ef\u80fd\u6709\u4e00\u5929\u79d1\u6280\u9032\u6b65\u5230\uff0c\u611f\u5192\u53ea\u9700\u8981\u5403\u4e00\u9846\u85e5\uff0c\u5403\u4e0b\u53bb\u4e4b\u5f8c\uff0c\u6211\u5011\u518d\u7528\u96fb\u8166\u9059\u63a7\u7d66\u6307\u4ee4\uff0c\u8acb\u9019\u4e00\u9846\u85e5\u6563\u767c\u51fa\u80c3\u85e5\u3001\u54b3\u55fd\u3001\u9f3b\u585e\u7b49\u7b49\u7684\u7642\u6548\u3002\u908f\u8f2f\u4e0a\u6709\u4e00\u5929\u79d1\u6280\u53ef\u80fd\u53ef\u4ee5\u505a\u5230\uff0c\u53ea\u662f\u4e0d\u77e5\u9053\u662f\u54ea\u4e00\u5929\u3002Google Tag Manager(\u7c21\u7a31GTM)\u5c31\u662f\u9019\u6a23\u7684\u4e00\u5957\u5de5\u5177\uff0c\u4f60\u7684\u7db2\u9801\u9084\u662f\u9700\u8981\u88dd\u8ffd\u8e64\u78bc(\u9084\u662f\u9700\u8981\u5403\u4e0b\u4e00\u9846\u85e5)\uff0c\u4f46\u597d\u8655\u662f\u5f80\u5f8c\u60f3\u518d\u589e\u52a0\u4ec0\u9ebc\u8ffd\u8e64\u78bc\uff0c\u5c31\u4e0d\u7528\u518d\u57cb\u8a2d\u4e86(\u4e0d\u7528\u518d\u5403\u85e5\u4e86)\uff0c\u53ea\u8981\u5728GTM\u7684\u5f8c\u53f0\u8a2d\u5b9a\uff0c\u5c31\u80fd\u5920\u7522\u51fa\u65b0\u7684\u529f\u6548\u3002<\/p>\n\n\n\n

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\u65b0\u7684\u8ffd\u8e64\u6280\u8853<\/strong><\/p>\n\n\n\n

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iOS 14<\/strong>\u8207FB Pixel\u7684\u554f\u984c<\/strong><\/p>\n\n\n\n

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\u9020\u6210\u7684\u5f71\u97ff\u4e3b\u8981\u67093\u9ede\uff1a<\/p>\n\n\n\n

1.\u4f60\u7684\u518d\u884c\u92b7\u540d\u55ae(\u53d7\u773e\u540d\u55ae)\u6578\u76ee\u6703\u6bd4\u4ee5\u524d\u5c11\uff0c\u56e0\u70baiPhone\u624b\u6a5f\u7684\u7528\u6236\u6309\u4e86\u4e0d\u8b93\u4f60\u8ffd\u8e64
2.FB\u5ee3\u544a\u7684\u6b78\u56e0\u8a08\u7b97\uff0c\u4ee5\u524d\u53ef\u4ee5\u7b97\u5230\u9ede\u64ca\u5ee3\u544a\u5f8c28\u5929\uff0c\u73fe\u5728\u53ea\u80fd\u8ffd\u5230\u9ede\u64ca\u5ee3\u544a\u5f8c7\u5929
3.\u4ee5\u524dFB\u7684\u4e8b\u4ef6\u53ef\u4ee5\u8ffd\u8e64\u5f88\u591a\u985e\u578b\uff0c\u73fe\u5728FB\u8ddf\u4f60\u8aaa\u5b83\u6700\u591a\u53ea\u80fd\u8ffd\u52308\u500b\uff0c\u800c\u4e14\u70ba\u4e86\u9810\u9632\u8ffd\u4e0d\u5230\uff0c\u6240\u4ee5\u8acb\u4f60\u8a2d\u5b9a\u54ea\u4e00\u500b\u6700\u91cd\u8981\uff0c\u771f\u7684\u60c5\u6cc1\u8271\u96e3\u6642\uff0c\u5b83\u5c31\u81f3\u5c11\u5e6b\u4f60\u8490\u96c6\u6700\u91cd\u8981\u7684\u90a3\u500b\u4e8b\u4ef6(\u4f8b\u5982\u6709\u6c92\u6709\u8cfc\u8cb7\u6210\u529f)\u3002<\/p>\n\n\n\n

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\u5be6\u9ad4\u5e97\u9762\u6295\u653e\u5ee3\u544a\u600e\u9ebc\u8ffd\u8e64<\/strong><\/p>\n\n\n\n

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1.\u76f4\u63a5\u767c\u554f\u5377\uff0c\u6216\u662f\u8acb\u6ac3\u6aaf\u7d50\u5e33\u6642\u8a62\u554f
2.\u7d66\u4e00\u500b\u6298\u50f9\u5238\u505a\u8b58\u5225<\/p>\n\n\n\n

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<\/div>\n\n\n\n

*\u5982\u679c\u4f60\u5c0d\u76f8\u95dc\u6587\u7ae0\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u8ffd\u8e64 \u8b1d\u7ae0\u5347FB<\/a><\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

\u8b1d\u7ae0\u5347\u8fd1\u671f\u8ab2\u7a0b<\/strong>
\n\n\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
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