{"id":5548,"date":"2020-12-24T15:26:27","date_gmt":"2020-12-24T07:26:27","guid":{"rendered":"https:\/\/www.tutortristar.com\/?p=5548"},"modified":"2022-07-21T12:08:15","modified_gmt":"2022-07-21T04:08:15","slug":"%e3%80%90%e8%ac%9d%e7%ab%a0%e5%8d%87%e5%b0%88%e6%ac%84%e3%80%91%e7%ac%ac7%e8%a9%b1-4p%e9%80%9a%e8%b7%af-%e6%8e%a5%e8%a7%b8%e9%bb%9e%e8%b3%aa%e9%87%8f","status":"publish","type":"post","link":"https:\/\/www.tutortristar.com\/?p=5548","title":{"rendered":"\u3010\u8b1d\u7ae0\u5347\u5c08\u6b04\u3011\u7b2c7\u8a71-4P\u4fc3\u92b7\u8207\u6e9d\u901a-\u8981\u8aaa\u54ea\u53e5\u8a71"},"content":{"rendered":"\n
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4P\u7406\u8ad6\u662f1960\u5e74\u4ee3\u9ea5\u5361\u932b(Jerome McCarthy)\u63d0\u51fa\u7684\u6982\u5ff5\u3002\u96a8\u8457\u6642\u4ee3\u6f14\u8b8a\uff0c\u7f8e\u570b\u7d93\u6fdf\u5b78\u5bb6\u52de\u7279\u670b(Robert F. Lauterborn)\u8f49\u63d0\u51fa4C\u7406\u8ad6\u3002\u5176\u4e2d4P\u539f\u672c\u7684\u7522\u54c1(Product)\u8f49\u8b8a\u70ba\u89e3\u6c7a\u65b9\u6848(Customer Solution)\uff0c\u50f9\u683c(Price)\u8f49\u8b8a\u70ba\u9867\u5ba2\u6210\u672c(Customer Cost)\uff0c\u901a\u8def(Price)\u8f49\u8b8a\u70ba\u4fbf\u5229\u6027(Convenience)\uff0c\u800c\u4fc3\u92b7(Promotion)\u5247\u8f49\u8b8a\u70ba\u6e9d\u901a(Communication)\u3002<\/p>\n\n\n\n

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