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\u8209\u4f8b\u4f86\u8aaa\uff0c\u5047\u8a2d\u4f60\u4eca\u5929\u8ce3\u6c23\u70b8\u934b\u3002\u4f60\u89ba\u5f97\u5927\u5b78\u751f\u61c9\u8a72\u4e0d\u592a\u53ef\u80fd\u8cb7\uff0c\u90a3\u5e74\u7d00\u5c31\u5148\u6293\u51fa\u4f86\u81f3\u5c11\u662f24\u6b72\u4ee5\u4e0a\u3002\u800c\u4ec0\u9ebc\u6a23\u7684\u4eba\u53ef\u80fd\u6703\u8cb7\u6c23\u70b8\u934b\uff0c\u4f60\u60f3\u51fa\u5169\u500b\u65cf\u7fa4\uff0c\u4e00\u500b\u662f\u6709\u716e\u98ef\u7fd2\u6163\u7684\uff0c\u4e00\u500b\u662f\u6709\u5065\u8eab\u7fd2\u6163\u7684(\u56e0\u70ba\u60f3\u5403\u70b8\u7684\u4f46\u53c8\u8981\u5c11\u6cb9)\u3002<\/p>\n\n\n\n

\u90a3\u4f60\u521d\u6b65\u5c31\u6293\u51fa\u5169\u500b\u65cf\u7fa4\u4e86\uff0c\u4e00\u500b\u5c31\u662f24\u6b72\u4ee5\u4e0a\u6709\u716e\u98ef\u7fd2\u6163\u7684\uff0c\u4e00\u500b\u5c31\u662f24\u6b72\u4ee5\u4e0a\u6709\u5065\u8eab\u7fd2\u6163\u7684\u3002\u90a3\u8a72\u9078\u64c7\u54ea\u4e00\u500b\u5c31\u662f\u4e0b\u4e00\u6bb5\u8981\u804a\u7684\u300c\u9078\u64c7\u5e02\u5834\u300d\u3002<\/p>\n\n\n\n

\u9078\u64c7\u5e02\u5834(Targting)<\/strong>
\u5728\u9078\u64c7\u5e02\u5834\u90e8\u5206\uff0c\u6211\u5011\u5148\u4f86\u8b1b\u8b1b\u72af\u932f\u6a5f\u7387\u5f88\u5927\u7684\uff0c\u5c31\u662f\u300c\u7121\u5dee\u7570\u884c\u92b7\u300d\u3002\u4f60\u53ef\u4ee5\u53c3\u8003\u9644\u5716\uff0c\u57fa\u672c\u4e0a\u6709\u6c92\u6709\u4e00\u500b\u7522\u54c1\u53ef\u4ee5\u6eff\u8db3\u6574\u9ad4\u5e02\u5834\uff0c\u6709\u7684\uff0c\u4f46\u662f\u5f88\u5c11\u3002\u4f8b\u5982\u6211\u5011\u4e4b\u524d\u63d0\u5230\u7684\u7d71\u4e00\u7926\u6cc9\u6c34\uff0c\u9069\u7528\u6027\u5c31\u5f88\u5ee3\u3002\u4f46\u662f\u5982\u679c\u4f60\u4eca\u5929\u8ce3\u6c23\u70b8\u934b\uff0c\u90a3\u7d55\u5c0d\u4e0d\u53ef\u80fd\u6240\u6709\u4eba\u90fd\u9700\u8981\u3002<\/p>\n\n\n\n

\"\u7121\u5dee\u7570\u884c\u92b7\"\/<\/figure>\n\n\n\n


\u6240\u4ee5\u901a\u5e38\u6211\u5011\u6703\u5148\u9078\u64c7\u4e00\u500b\u65cf\u7fa4\u9032\u653b\uff0c\u4e5f\u5c31\u662f\u300c\u96c6\u4e2d\u884c\u92b7\u300d\u3002\u4f8b\u5982\u6211\u5011\u525b\u525b\u63d0\u5230\u7684\u6c23\u70b8\u934b\uff0c\u4f60\u60f3\u51fa\u5169\u500b\u65cf\u7fa4\uff0c\u4e00\u500b\u662f\u6709\u716e\u98ef\u7fd2\u6163\u7684\uff0c\u4e00\u500b\u662f\u6709\u5065\u8eab\u7fd2\u6163\u7684\u3002\u90a3\u4f60\u8a72\u9078\u64c7\u54ea\u4e00\u500b\uff0c\u9019\u6642\u5019\u5c31\u6703\u60f3\u60f3\u81ea\u5df1\u7522\u54c1\u7684\u7279\u9ede\uff0c\u4ee5\u53ca\u4f60\u5c0d\u54ea\u4e00\u500b\u7fa4\u65cf\u6bd4\u8f03\u719f\u6089\u3002\u4f8b\u5982\u4f60\u6c23\u70b8\u934b\u7684\u7279\u9ede\u5c31\u662f\u300c\u5feb\u901f\u300d\uff0c\u800c\u8ce3\u6c23\u70b8\u934b\u4e4b\u524d\uff0c\u4f60\u8ce3\u5eda\u623f\u76f8\u95dc\u7528\u54c1\u5df2\u7d93\u597d\u5e7e\u5e74\u7684\uff0c\u5c0d\u6709\u716e\u98ef\u7fd2\u6163\u7684\u9019\u7fa4\u4eba\u638c\u63e1\u7a0b\u5ea6\u6bd4\u8f03\u9ad8\uff0c\u90a3\u4f60\u7684\u96c6\u4e2d\u884c\u92b7\u61c9\u8a72\u9078\u7684\u5c31\u662f\u6709\u716e\u98ef\u7fd2\u6163\u7684\u9019\u7fa4\u4eba\u3002<\/p>\n\n\n\n

\"\u96c6\u4e2d\u884c\u92b7\"\/<\/figure>\n\n\n\n

\u90a3\u5f80\u5f8c\u6709\u6c92\u6709\u6a5f\u6703\u9032\u653b\u5230\u6709\u5065\u8eab\u7fd2\u6163\u7684\u9019\u7fa4\u4eba\uff0c\u6709\u7684\uff0c\u4e0d\u904e\u90a3\u53c8\u662f\u53e6\u4e00\u500b\u884c\u92b7\u7b56\u7565\u8981\u505a\u7684\u4e8b\u60c5\u7684\u3002\u5f80\u5f8c\u6211\u5011\u518d\u5c08\u7ae0\u4f86\u8a0e\u8ad6\uff0c\u5982\u679c\u4f60\u539f\u5148\u96c6\u4e2d\u884c\u92b7\u7684\u5ba2\u7fa4\u5df2\u7d93\u8ce3\u5230\u5929\u82b1\u677f\u4e86\uff0c\u90a3\u6642\u5019\u53c8\u8a72\u600e\u9ebc\u505a\u3002<\/p>\n\n\n\n

\u73fe\u5728\u5c31\u5148\u4e0d\u7528\u64d4\u5fc3\u90a3\u9ebc\u591a\uff0c\u4f60\u73fe\u5728\u5c31\u50cf\u9762\u5c0d\u570b\u4e2d\u6708\u8003\u7684\u8003\u751f\uff0c\u5148\u628a\u773c\u524d\u7684\u4e8b\u60c5\u505a\u597d\u3002\u4f60\u73fe\u5728\u64d4\u5fc3\u5927\u5b78\u8981\u5ff5\u4e00\u9593\uff0c\u90a3\u4e0d\u662f\u8d85\u524d\u90e8\u5c6c\uff0c\u90a3\u53eb\u505a\u675e\u4eba\u6182\u5929\u3002<\/p>\n\n\n\n

\u5b9a\u4f4d(Positioning)<\/strong>
\u60f3\u5230\u611f\u5192\u81a0\u56ca\u4f60\u6703\u60f3\u5230\u54ea\u500b\u5ee0\u5546\uff1f\u60f3\u5230\u300c\u65af\u65af\u300d\u7684\u6a5f\u6703\u61c9\u8a72\u5f88\u5927\u3002\u60f3\u5230\u9001\u8ca8\u6700\u5feb\u7684\u96fb\u5546\u4f60\u6703\u60f3\u5230\u8ab0\uff1f\u60f3\u5230\u300cPChome\u300d\u7684\u6a5f\u6703\u61c9\u8a72\u5f88\u5927\u3002\u60f3\u5230\u9664\u5875\u87a8\u7684\u5438\u5875\u5668\u4f60\u6703\u60f3\u5230\u8ab0\uff1f\u60f3\u5230\u300cDyson\u300d\u7684\u6a5f\u6703\u61c9\u8a72\u5f88\u5927\u3002<\/p>\n\n\n\n

\u4ee5\u4e0a\u5c31\u662f\u975e\u6307\u540d\u77e5\u540d\u5ea6\u8abf\u67e5<\/strong>\u7684\u7bc4\u4f8b\u3002\u4e00\u6a23\u5982\u679c\u4f60\u4eca\u5929\u662f\u8ce3\u6c23\u70b8\u934b\uff0c\u4f60\u662f\u539f\u5ee0\u3002\u90a3\u4f60\u7684\u76ee\u6a19\u65cf\u7fa4\u5c31\u662f\u6709\u716e\u98ef\u7fd2\u6163\u7684\u4eba\uff0c\u4ed6\u5011\u60f3\u5230\u6700\u5feb\u716e\u597d\u7684\u6c23\u70b8\u934b\uff0c\u6703\u4e0d\u6703\u60f3\u5230\u4f60\uff1f\u5982\u679c\u6703\uff0c\u90a3\u4f60\u7684\u5b9a\u4f4d\u5c31\u6210\u529f\u4e86\u3002<\/p>\n\n\n\n

\u5982\u679c\u4e0d\u6703\uff0c\u90a3\u6700\u53ef\u80fd\u7684\u539f\u56e0\u662f\u3002\u4f60\u7684\u9078\u64c7\u76ee\u6a19\u7fa4\u773e\u9084\u662f\u592a\u5ee3\u3002\u8209\u4f8b\u4f86\u8aaa\u5168\u53f0\u7063\u6709\u716e\u98ef\u7fd2\u6163\u7684\u4eba\u53ef\u80fd\u4e0d\u5c11\uff0c\u4f60\u7684\u5ee3\u544a\u8cbb\u53ef\u80fd\u4e0d\u8db3\u4ee5\u8986\u84cb\u4ed6\u5011\uff0c\u800c\u8b93\u4ed6\u5011\u8a18\u5f97\u4f60\u7684\u540d\u865f\u3002\u6240\u4ee5\u9019\u6642\u5019\u6211\u5011\u5c31\u9700\u8981\u628a\u9078\u64c7\u7684\u76ee\u6a19\u7fa4\u773e\u518d\u9650\u7e2e\u3002\u4f8b\u5982\u539f\u5148\u5168\u53f0\u7063\u6709\u716e\u98ef\u7fd2\u6163\u7684\u4eba\u5927\u7d04\u6709900\u842c\u4eba\uff0c\u4f60\u8abf\u6574\u4e00\u4e0b\u8b8a\u6210\u4e3b\u653b24-30\u6b72\uff0c\u5973\u6027\uff0c\u6709\u716e\u98ef\u7fd2\u6163\uff0c\u767c\u73fe\u9019\u6a23\u7684\u689d\u4ef6\u5927\u7d04\u6709100\u842c\u4eba\u3002<\/p>\n\n\n\n

\u300c\u4f60\u8981\u8b93\u9019\u4e9b\u4eba\u770b\u4f60\u5ee3\u544a1\u6b21\uff0c\u9084\u662f\u770b9\u6b21\uff1f<\/strong>\u300d
\u4f60\u7684\u5ee3\u544a\u8cbb\u4e0d\u8b8a\uff0c\u4f46\u53ea\u80fd\u5920\u8b93900\u842c\u4eba\u770b\u904e1\u6b21\uff0c\u8ddf\u53ef\u4ee5\u8b93100\u842c\u4eba\u770b9\u6b21\u3002\u4f60\u89ba\u5f97\u54ea\u4e00\u7fa4\u4eba\u6bd4\u8f03\u6709\u53ef\u80fd\u8a18\u5f97\u300c\u716e\u5f97\u5feb\u7684\u6c23\u70b8\u934b=\u4f60\u300d\u3002<\/p>\n\n\n\n

\u800c\u95dc\u65bc\u5b9a\u4f4d\u5ef6\u4f38\u51fa\u4f86\u7684\u5ee3\u544a\u4e3b\u6a19\u3002\u4f8b\u5982\u4f60\u7684\u54c1\u724c\u53eb\u505a\u300c\u5feb\u716e\u5a66\u6c23\u70b8\u934b\u300d(\u9019\u6211\u7de8\u9020\u7684)\u3002\u54ea\u4f60\u5c31\u5148\u628a\u9019\u500b\u8a5e\u5beb\u4e0a\u53bb\uff0c\u9019\u6a23\u4e3b\u6a19\u5df2\u7d93\u5b8c\u6210\u4e00\u534a\u4e86\u3002\u53e6\u5916\u4e00\u534a\u5c31\u662f\u300c\u4f60\u60f3\u5728\u9019\u4e9b\u4eba\u5fc3\u4e2d\u523b\u4e0b\u4ec0\u9ebc\u8a5e\uff1f\u300d\u4f8b\u5982\u716e\u5f97\u5feb\uff0c\u90a3\u5c31\u5b8c\u6210\u53e6\u4e00\u534a\u4e86\u3002\u5ee3\u544a\u4e3b\u6a19\u5c31\u6703\u50cf\u300c\u716e\u5f97\u5feb\uff0c\u627e\u5feb\u716e\u5a66\u6c23\u70b8\u934b\u300d\u3002<\/p>\n\n\n\n

\u4f60\u6703\u89ba\u5f97\u9019\u6a23\u7684\u4e3b\u6a19\u6587\u5b78\u6027\u4e0d\u5920\uff0c\u6216\u592a\u767d\u8a71\uff0c\u90a3\u90fd\u662f\u81ea\u5df1\u7684\u5fc3\u9b54\u3002\u6211\u5011\u4e4b\u524d\u4e0d\u662f\u63d0\u5230\u300c\u611f\u5192\u7528\u65af\u65af\u300d\u3002\u8acb\u554f\u9019\u53e5\u8a71\u7684\u529b\u91cf\u4e0d\u662f\u8b93\u5f88\u591a\u4eba\u90fd\u8a18\u5f97\u5b83\u4e86\u55ce\uff1f\u800c\u4e14\u9019\u6a23\u4e0d\u65b7\u5f37\u5316\u5370\u8c61\u9084\u6709\u4e00\u500b\u597d\u8655\u3002\u4f8b\u5982\u4f60\u60f3\u5230\u6700\u5b89\u5168\u7684\u8eca\uff0c\u6703\u60f3\u5230\u54ea\u500b\u54c1\u724c\uff0c\u5927\u90e8\u5206\u53ef\u80fd\u6703\u60f3\u5230\u300cVolvo\u300d\u3002\u4f46\u662f\u4f60\u77e5\u9053\u9019\u5e7e\u5e74\u7684\u6c7d\u8eca\u885d\u649e\u6e2c\u8a66\uff0c\u524d\u4e09\u540d\u90fd\u6c92\u770b\u898bVolvo\uff0c\u4f46\u6d88\u8cbb\u8005\u5fc3\u4e2d\u7684\u523b\u677f\u5370\u8c61\uff0c\u4e00\u4f46\u523b\u4e0a\u53bb\u4e86\uff0c\u4e26\u4e0d\u662f\u77ed\u6642\u9593\u53ef\u4ee5\u8f15\u6613\u62b9\u53bb\u7684\u3002<\/p>\n\n\n\n

\u6700\u5f8c\u6211\u8b1b\u8b1b\u6211\u81ea\u5df1\u7684\u6848\u4f8b\u505a\u70ba\u7d50\u675f\u3002\u6211\u5927\u7d042012-2013\u5de6\u53f3\u958b\u59cb\u51fa\u4f86\u6559\u7db2\u8def\u5ee3\u544a\uff0c\u4e4b\u524d\u90fd\u662f\u6559\u7d71\u8a08\u5206\u6790\u591a\u3002\u90a3\u6642\u5019\u524d\u9762\u5df2\u7d93\u6709\u5f88\u591a\u524d\u8f29\uff0c\u6559SEO\uff0c\u6559Google\u95dc\u9375\u5b57\u5ee3\u544a\uff0c\u6559\u7db2\u7ad9\u6d41\u91cf\u5206\u6790\uff0c\u90fd\u5f88\u591a\u4eba\u4e86\u3002\u4f46FB\u5ee3\u544a\u90a3\u6642\u5019\u624d\u662f\u525b\u6210\u719f\uff0c\u6559\u7684\u4eba\u6709\uff0c\u4f46\u5f88\u5c11\uff0c\u6240\u4ee5\u6211\u9078\u64c7\u7684\u76ee\u6a19\u5e02\u5834\u5c31\u662f\u6578\u4f4d\u884c\u92b7\u4eba\u54e1\uff0c\u800c\u6211\u9078\u64c7\u7684\u5b9a\u4f4d\u5c31\u662f\u60f3\u5230\u6559FB\u5ee3\u544a\u5c31\u60f3\u5230\u6211(\u6216\u662f\u4e00\u63a8\u540d\u55ae\u4e2d\u60f3\u5230\u6211)\uff0c\u90a3\u6211\u7684\u76ee\u7684\u5c31\u9054\u6210\u4e86\u3002
\u6240\u4ee5\u5982\u679c\u53ef\u4ee5\uff0c\u6211\u90fd\u76e1\u91cf\u53ea\u7528\u9019\u500b\u5ee3\u544a\u6a19\u300c\u5b78FB\u5ee3\u544a\uff0c\u627e\u8b1d\u7ae0\u5347\u300d\u3002\u9019\u4ef6\u4e8b\u4e0d\u592a\u9700\u8981\u505a\u5230\u5e02\u5834\u8abf\u67e5\u7684\u300c\u975e\u6307\u540d\u77e5\u540d\u5ea6\u8abf\u67e5\u300d\uff0c\u4f46\u9019\u5e7e\u5e74\u4e0b\u4f86\uff0c\u5e36\u7d66\u6211\u7684\u5408\u4f5c\u6a5f\u6703\uff0c\u662f\u6709\u9054\u6210\u76ee\u6a19\u7684\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n

*\u5982\u679c\u4f60\u5c0d\u76f8\u95dc\u6587\u7ae0\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u8ffd\u8e64 \u8b1d\u7ae0\u5347FB<\/a><\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

\u8b1d\u7ae0\u5347\u8fd1\u671f\u8ab2\u7a0b<\/strong>
\n\n\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
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