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\"\u8b1d\u7ae0\u5347-\u884c\u92b7\u7ba1\u7406\u7a0b\u5e8f\"\/<\/figure>\n\n\n\n

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<\/div>\n\n\n\n
\"\u884c\u92b7\u7ba1\u7406\u7a0b\u5e8f\u5716\"\/<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u884c\u92b7\u4eba\u54e1\u8207\u5ee3\u544a\u516c\u53f8\u7684\u75db\u9ede<\/strong>
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\u6210\u529f\u5275\u696d\u5bb6\u7684\u76f2\u9ede<\/strong>
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\u800c\u53c8\u6709\u4e9b\u4eba\u5275\u696d\u6210\u529f\u4e86\uff0c\u6216\u7522\u54c1\u71b1\u8ce3\u4e86\uff0c\u4f46\u662f\u4ed6\u8ddf\u4f60\u8aaa\u5176\u5be6\u884c\u92b7\u7ba1\u7406\u7a0b\u5e8f\u4e2d\u7684\u54ea\u500b\u6b65\u9a5f\u4ed6\u4e5f\u6c92\u505a\uff0c\u6240\u4ee5\u770b\u4f86\u90a3\u500b\u6b65\u9a5f\u4e5f\u4e0d\u91cd\u8981\uff0c\u5176\u5be6\u4e0d\u662f\u4e0d\u91cd\u8981\uff0c\u800c\u662f\u4ed6\u8ced\u9019\u500b\u6b65\u9a5f\u6c92\u6709\u554f\u984c\uff0c\u800c\u4ed6\u7684\u300c\u904b\u6c23<\/strong>\u300d\u8b93\u4ed6\u8ced\u5c0d\u4e86\u3002\u4f8b\u5982\u4ed6\u5b8c\u5168\u6c92\u6709\u505a\u904e\u5e02\u5834\u8abf\u67e5\u5c31\u885d\u4e86\uff0c\u5f8c\u4f86\u4e5f\u6210\u529f\u4e86\uff0c\u4ed6\u8ced\u5c0d\u7684\u5c31\u662f\u5e02\u5834\u771f\u7684\u662f\u9019\u6a23\u60f3\u3002\u4ed6\u5b8c\u5168\u6c92\u6709\u60f3\u904e\u5b9a\u4f4d\uff0c\u53cd\u6b63\u5c31\u662f\u6709\u591a\u4f4e\u50f9\u5c31\u591a\u4f4e\u50f9\u53bb\u8ddf\u5c0d\u624b\u62da\uff0c\u5176\u5be6\u4f4e\u50f9\u5c31\u662f\u4ed6\u7684\u5b9a\u4f4d\uff0c\u800c\u4ed6\u4e0d\u65b7\u8b93\u81ea\u5df1\u80fd\u8ce3\u6700\u4f4e\u50f9\uff0c\u5f8c\u4f86\u5c31\u771f\u7684\u6210\u5c31\u4e86\u9019\u500b\u5b9a\u4f4d\u3002<\/p>\n\n\n\n

\u5927\u5b78\u6c92\u6559\u7684\u4e8b<\/strong>
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\u9019\u90e8\u5206\u53c8\u727d\u626f\u5230\u4e00\u500b\u653f\u6cbb\u554f\u984c\uff0c\u5982\u679c\u5de5\u5177\u985e\u7684\u8ab2\u7a0b\u8b8a\u591a\u4e86\uff0c\u90a3\u662f\u4e0d\u662f\u6392\u64e0\u5230\u539f\u672c\u6559\u7406\u8ad6\u7684\u8001\u5e2b\u3002\u800c\u5982\u679c\u53ea\u6559\u7406\u8ad6\u7684\u8001\u5e2b\u81ea\u5df1\u4e5f\u5b8c\u5168\u4e0d\u60f3\u5b78\u5de5\u5177\uff0c\u518d\u52a0\u4e0a\u53ef\u80fd\u662f\u524d\u8f29\u4e2d\u7684\u524d\u8f29\u4e86\uff0c\u90a3\u57fa\u672c\u4e0a\u4ed6\u4e00\u5b9a\u4e0d\u6703\u652f\u6301\u591a\u5b89\u6392\u4e00\u4e9b\u5de5\u5177\u985e\u7684\u8ab2\u7a0b\uff0c\u6240\u4ee5\u6574\u500b\u7cfb\u8ddf\u4e0a\u696d\u754c\u9700\u6c42\u7684\u901f\u5ea6\uff0c\u5c31\u6703\u662f\u8d85\u6162\u90e8\u5c6c\u3002<\/p>\n\n\n\n

\u63a5\u8457\u6211\u5011\u4f86\u7c21\u8981\u804a\u804a\u4e00\u4e0b\u884c\u92b7\u7ba1\u7406\u7a0b\u5e8f\u7684\u5404\u500b\u74b0\u7bc0\uff0c\u4e4b\u5f8c\u6703\u6709\u5c08\u6587\u804a\u6bcf\u500b\u4e3b\u984c\u3002\u7136\u5f8c\u518d\u4f86\u804a\u804a\u5982\u679c\u4f60\u662f\u884c\u92b7\u4eba\u54e1\u6216\u662f\u8001\u95c6\uff0c\u600e\u9ebc\u904b\u7528\u6703\u6bd4\u8f03\u597d\u3002<\/p>\n\n\n\n

R(Research)\u5e02\u5834\u8abf\u67e5\u8207\u5206\u6790<\/strong>
\u9867\u5ba2\u7684\u60f3\u6cd5\u662f\u91cd\u8981\u7684\uff0c\u6211\u60f3\u5927\u90e8\u5206\u7684\u4eba\u61c9\u8a72\u90fd\u6703\u8d0a\u6210\u3002\u96d6\u7136\u6709\u4e9b\u4eba\u6703\u63d0\u51fa\u53cd\u4f8b\u8aaa\uff0c\u9867\u5ba2\u5176\u5be6\u4e0d\u77e5\u9053\u4ed6\u5011\u60f3\u8981\u4ec0\u9ebc\u3002\u5982\u679c\u4f60\u5728\u99ac\u8eca\u7684\u5e74\u4ee3\uff0c\u9867\u5ba2\u4e00\u5b9a\u53ea\u6703\u56de\u7b54\u4ed6\u5011\u60f3\u8981\u99ac\u8dd1\u5f97\u5feb\uff0c\u800c\u4e0d\u6703\u60f3\u5230\u6c7d\u8eca\u3002\u6240\u4ee5\u61c9\u8a72\u7531\u5ee0\u5546\u53bb\u5e6b\u5ba2\u6236\u6c7a\u5b9a\u4ed6\u5011\u8981\u4ec0\u9ebc\u3002<\/p>\n\n\n\n

\u6703\u51fa\u73fe\u9019\u6a23\u7684\u72c0\u6cc1\uff0c\u662f\u4f60\u7684\u554f\u6cd5\u4e0d\u5c0d\u3002\u5c31\u672c\u8cea\u4e0a\u4f86\u8b1b\uff0c\u904b\u8f38\u7684\u76ee\u7684\u5c31\u662f\u5b89\u5168\u4e14\u5feb\u901f\u7684\u5230\u9054\u76ee\u7684\u5730\u3002\u8981\u53bb\u554f\u7684\u662f\u672c\u8cea\u4e0a\u60f3\u9054\u6210\u7684\u76ee\u7684\u3002\u662f\u5b89\u5168\u6bd4\u8f03\u91cd\u8981\uff0c\u9084\u662f\u5feb\u901f\u6bd4\u8f03\u91cd\u8981\u3002\u5982\u679c\u662f\u5b89\u5168\u7a0b\u5ea6\u76f8\u7576\uff0c\u6210\u672c\u76f8\u7576\u7684\u60c5\u6cc1\u4e0b\uff0c\u90a3\u7576\u7136\u662f\u8d8a\u5feb\u901f\u5230\u9054\u8d8a\u597d\u3002\u6240\u4ee5\u91cd\u9ede\u4e0d\u5728\u99ac\u8eca\u3001\u6c7d\u8eca\u3001\u706b\u8eca\uff0c\u800c\u5728\u4e00\u6a23\u4ed8\u51fa\u689d\u4ef6\u4e0b\uff0c\u6700\u5feb\u901f\u7684\u9078\u9805\u5c31\u6703\u52dd\u51fa\u3002<\/p>\n\n\n\n

\u5982\u679c\u4f60\u7684\u554f\u984c\u8a2d\u8a08\u6210\uff1a\u300c\u99ac\u8eca\u8dd1\u5f97\u5feb\u4e00\u9ede\uff0c\u597d\u4e0d\u597d\uff1f\u300d\u6211\u60f3\u9664\u4e86\u904a\u5712\u6027\u8cea\u7684\u99ac\u8eca\u5916\uff0c\u5927\u90e8\u5206\u7684\u5ba2\u4eba\u61c9\u8a72\u90fd\u6703\u8aaa\u8dd1\u5f97\u5feb\u7576\u7136\u597d\u3002<\/p>\n\n\n\n

STP(Segmentation\u3001Targeting\u3001Positioning)<\/strong>
\u5927\u90e8\u5206\u6211\u5011\u6703\u4e3b\u89c0\u53bb\u8a8d\u5b9a\u6211\u5011\u7684\u5ba2\u4eba\u662f\u504f\u7537\u6027\u3001\u504f\u5973\u6027\u3002\u6bd4\u8f03\u96c6\u4e2d\u5728\u90fd\u5e02\uff0c\u6216\u662f\u662f\u5e7e\u6b72\u5230\u5e7e\u6b72\u7684\u5ba2\u4eba\u5c45\u591a\u3002\u9019\u7576\u4e2d\u7684\u6027\u5225\u3001\u5c45\u4f4f\u5730\u3001\u5e74\u7d00\u7b49\u7b49\uff0c\u5c31\u662f\u62ff\u4f86\u5206\u985e\u5ba2\u6236\u7684\u9078\u9805\u3002\u4e5f\u5c31\u662f\u5340\u9694\u5e02\u5834(Segmetation)\u7684\u4f5c\u6cd5\u3002<\/p>\n\n\n\n

\u800c\u5340\u9694\u5b8c\u4e4b\u5f8c\u9078\u64c7\u4e00\u584a\u5e02\u5834\uff0c\u5c31\u662f\u9078\u64c7\u76ee\u6a19\u5e02\u5834(Targeting)\u7684\u4f5c\u6cd5\u3002\u9019\u7576\u4e2d\u7684\u8b8a\u5316\u662f\u62dc\u73fe\u5728\u79d1\u6280\u4e4b\u8cdc\uff0c\u6211\u5011\u5340\u9694\u5e02\u5834\u7684\u8cc7\u6599\u4f86\u5f97\u66f4\u591a\u3002\u800c\u901a\u5e38\u5340\u9694\u5e02\u5834\u5b8c\uff0c\u9078\u64c7\u76ee\u6a19\u5e02\u5834\u61c9\u8a72\u8981\u600e\u9ebc\u505a\uff1f
\u6211\u89ba\u5f97\u91cd\u9ede\u5728\u300c\u4e0d\u8981\u60f3\u8457\u600e\u9ebc\u9396\u5b9a\u6700\u7cbe\u6e96\uff0c\u800c\u662f\u5148\u628a\u6700\u4e0d\u53ef\u80fd\u7684\u4eba\u6392\u9664\u6389\u3002\u300d\u56e0\u70ba\u4f60\u60f3\u8457\u7cbe\u6e96\u5c31\u6703\u904e\u65bc\u4e3b\u89c0\uff0c\u5c31\u6709\u53ef\u80fd\u628a\u67d0\u4e00\u7fa4\u6703\u8cfc\u8cb7\u7684\u5ba2\u7fa4\u4e5f\u5ffd\u7565\u6389\u3002\u4f46\u4f60\u5148\u628a\u6700\u4e0d\u53ef\u80fd\u7684\u4eba\u6392\u9664\u6389\uff0c\u5f80\u5f8c\u518d\u7d93\u7531\u5831\u8868\u4fee\u6b63\uff0c\u5c31\u80fd\u5ba2\u89c0\u77e5\u9053\u76ee\u6a19\u5ba2\u7fa4\u662f\u54ea\u4e00\u7fa4\u3002<\/p>\n\n\n\n

\u800c\u300c\u4f60\u5e0c\u671b\u9019\u7fa4\u4eba\u5fc3\u4e2d\uff0c\u60f3\u5230\u4f60\u6703\u60f3\u5230\u54ea\u500b\u8a5e\uff1f\u300d\u5c31\u662f\u4f60\u7684\u5b9a\u4f4d\u3002<\/p>\n\n\n\n

MM(Marketing Mix\u884c\u92b7\u7d44\u5408)<\/strong>
\u4e86\u89e3\u5230\u5927\u74b0\u5883\u8207\u9867\u5ba2\u7684\u75db\u9ede\uff0c\u6211\u5011\u5c31\u6703\u958b\u59cb\u8457\u624b\u7522\u54c1\u6216\u670d\u52d9\u7684\u898f\u5283\u3002\u7522\u54c1\u7684\u5b9a\u50f9\u8207\u8981\u600e\u9ebc\u92ea\u8ca8\u6216\u63a5\u89f8\u6d88\u8cbb\u8005\u3002\u800c\u4fc3\u92b7\u65b9\u9762\u5247\u600e\u9ebc\u50b3\u9054\u8cc7\u8a0a\u8207\u5f71\u97ff\u6d88\u8cbb\u8005\u7684\u5fc3\u667a<\/p>\n\n\n\n

I(Implementation\u57f7\u884c)<\/strong>
\u57f7\u884c\u4e4b\u5f8c\u901a\u5e38\u5982\u679c\u9806\uff0c\u6703\u9047\u5230\u7684\u554f\u984c\u662f\u300c\u90a3\u8981\u4e0d\u8981\u64f4\u5927\u7522\u80fd\uff1f\u300d\u300c\u5ee3\u544a\u91d1\u984d\u8981\u4e0d\u8981\u52a0\u5927\uff1f\u300d\u300c\u4eba\u54e1\u8981\u4e0d\u8981\u589e\u8058\uff1f\u300d\u7b54\u6848\u7d55\u5c0d\u4e0d\u6703\u662f\u53ea\u6709\u4e00\u500b\u3002\u6bcf\u500b\u4f01\u696d\u7684\u7ba1\u7406\u80fd\u91cf\u8ddf\u5929\u82b1\u677f\u90fd\u662f\u6709\u4e0a\u9650\u7684\u3002<\/p>\n\n\n\n

\u57f7\u884c\u4e4b\u5f8c\u5982\u679c\u4e0d\u9806\uff0c\u90a3\u505c\u640d\u7684\u9ede\u5927\u6982\u5728\u54ea\u88e1\uff1f\u640d\u5bb3\u63a7\u5236\u7684\u65b9\u6848\u8981\u600e\u9ebc\u505a\uff1f\u4e0d\u904e\u9019\u90fd\u662f\u57f7\u884c\u4e4b\u5f8c\u3002\u91cd\u9ede\u662f\u300c\u4f60\u5230\u5e95\u52d5\u4f5c\u4e86\u6c92\uff1f\u300d<\/p>\n\n\n\n

C(Control\uff0c\u8a55\u6838\u6539\u5584)<\/strong>
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\u800c\u6240\u6709\u7684\u6210\u529f\u4eba\u58eb\u90fd\u53ef\u4ee5\u5012\u679c\u70ba\u56e0\uff0c\u4f8b\u5982\u696d\u7e3e\u9054\u6a19\uff0c\u8aaa\u4ec0\u9ebc\u90fd\u5c0d\u3002\u8003\u4e0a\u540d\u6821\uff0c\u4f60\u8aaa\u662f\u56e0\u70ba\u5f9e\u5c0f\u5230\u5927\u5403\u8336\u8449\u86cb\uff0c\u90a3\u5927\u5bb6\u4e5f\u4fe1\u3002<\/p>\n\n\n\n

\u4ee5\u4e0a\u7684\u6bcf\u500b\u74b0\u7bc0\u6211\u5011\u90fd\u6703\u5c08\u7ae0\u8a0e\u8ad6\uff0c\u6240\u4ee5\u4e0b\u4e00\u7bc7\u6587\u7ae0\u5c07\u6703\u804a\u5230\u300cR(Research)\u5e02\u5834\u8abf\u67e5\u8207\u5206\u6790\u300d\u3002<\/p>\n\n\n\n

<\/div>\n\n\n\n

*\u5982\u679c\u4f60\u5c0d\u76f8\u95dc\u6587\u7ae0\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u8ffd\u8e64 \u8b1d\u7ae0\u5347FB<\/a><\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

\u8b1d\u7ae0\u5347\u8fd1\u671f\u8ab2\u7a0b<\/strong>
\n\n\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
\u985e\u578b<\/td>\u8b1b\u5e2b<\/td>\u8ab2\u7a0b\u4e3b\u984c<\/td>\n<\/tr>\n
\u7dda\u4e0a<\/td>\u8b1d\u7ae0\u5347<\/td>FB\u8207IG\u5ee3\u544a\u5165\u9580<\/a><\/td>\n<\/tr>\n
\u7dda\u4e0a<\/td>\u8b1d\u7ae0\u5347<\/td>FB\u8207IG\u5ee3\u544a\u4e2d\u968e<\/a><\/td>\n<\/tr>\n
\u7dda\u4e0a<\/td>\u8b1d\u7ae0\u5347<\/td>FB\u8207IG\u5ee3\u544a\u9ad8\u968e<\/a><\/td>\n<\/tr>\n
\u7dda\u4e0a<\/td>\u8b1d\u7ae0\u5347<\/td>Google\u5ee3\u544a\u5165\u9580<\/a><\/td>\n<\/tr>\n
\u7dda\u4e0a<\/td>\u8b1d\u7ae0\u5347<\/td>Google\u5ee3\u544a\u9032\u968e<\/a><\/td>\n<\/tr>\n
\u7dda\u4e0a<\/td>\u8b1d\u7ae0\u5347<\/td>GA4\u6d41\u91cf\u5206\u6790\u5165\u9580<\/a><\/td>\n<\/tr>\n
\u7dda\u4e0a<\/td>\u8b1d\u7ae0\u5347<\/td>GA4\u6d41\u91cf\u5206\u6790\u9032\u968e<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/p>\n\n\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

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