{"id":452,"date":"2015-07-30T08:32:01","date_gmt":"2015-07-30T00:32:01","guid":{"rendered":"http:\/\/www.tutortristar.com\/wordpress\/?p=452"},"modified":"2022-08-27T10:13:52","modified_gmt":"2022-08-27T02:13:52","slug":"process%e7%9a%84%e8%83%bd%e8%88%87%e4%b8%8d%e8%83%bd-%e5%bc%b5%e5%81%89%e8%b1%aa","status":"publish","type":"post","link":"https:\/\/www.tutortristar.com\/?p=452","title":{"rendered":"\u3010\u5f35\u5049\u8c6a\u5c08\u6b04\u3011PROCESS\u7684\u80fd\u8207\u4e0d\u80fd?"},"content":{"rendered":"<p>1. When we run the process for mediation or moderation, how to calculate the value of latent variable(\u6f5b\u5728\u8b8a\u6578)? do we calculate the mean of total measure items. For example, attitude has 3 measure items then we use the mean of 3 measures for attitude construct?<\/p>\n<p>2. Process is also applicable for the construct which has formative indicators(\u5f62\u6210\u578b\u6307\u6a19)?<br \/>\n3. If my latent construct is 2nd order construct, how to calculate the value of this latent construct? Again, should I get the mean of total of first order constructs? For example, experiential marketing has 4 first order constructs, then the experiential marketing construct is 2nd order so how can I get the value of this 2nd order construct in the process?<\/p>\n<p>\u5f35\u5049\u8c6a\u8001\u5e2b\u56de\u8986:<br \/>\n1.process \u53ea\u80fd\u8655\u7406\u89c0\u5bdf\u8b8a\u6578,\u6f5b\u5728\u8b8a\u6578\u4e00\u5b9a\u8981\u7528SEM\u4f86\u9032\u884c\u5206\u6790<br \/>\n\u6240\u4ee5\u5728Process\u5206\u6790\u4e2d\u8981\u5148\u5c07\u69cb\u9762\u7684\u984c\u76ee\u53d6\u5747\u503c\u518d\u9032\u884c\u5206\u6790.<\/p>\n<p>2.\u5f62\u6210\u578b\u6307\u6a19\u53ea\u6709PLS\u53ef\u4ee5\u8655\u7406<\/p>\n<p>3.SPSS\u7121\u6cd5\u8655\u7406\u4e8c\u968e\u7684\u554f\u984c,\u56e0\u6b64\u4e0d\u8ad6\u4e8c\u968e\u69cb\u9762\u6709\u591a\u5c11\u984c,\u6700\u5f8c\u4ecd\u8981\u5e73\u5747\u62101\u500b\u984c\u76ee\u4f5c\u4ee3\u8868.<br \/>\n\u53ea\u6709SEM\u53caPLS\u53ef\u4ee5\u8655\u7406\u4e8c\u968e\u4ee5\u4e0a\u7684\u6a21\u578b<\/p>\n<p><iframe loading=\"lazy\" title=\"\u3010\u5f35\u5049\u8c6a\u5c08\u6b04\u3011\u6f14\u8b1b-PROCESS\u5728\u4e2d\u4ecb\u5e72\u64fe\u7684\u61c9\u7528-\u4e09\u661f\u7d71\u8a08\" width=\"525\" height=\"295\" src=\"https:\/\/www.youtube.com\/embed\/jcfIxxXLDOU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. When we run the process for mediation or moderation, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.tutortristar.com\/?p=452\" class=\"more-link\">\u95b1\u8b80\u5168\u6587<span class=\"screen-reader-text\">\u3008\u3010\u5f35\u5049\u8c6a\u5c08\u6b04\u3011PROCESS\u7684\u80fd\u8207\u4e0d\u80fd?\u3009<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[57,59,60,62],"class_list":["post-452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-41","tag-pls","tag-process","tag-sem","tag-spss"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u3010\u5f35\u5049\u8c6a\u5c08\u6b04\u3011PROCESS\u7684\u80fd\u8207\u4e0d\u80fd? - \u4e09\u661f\u7d71\u8a08<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tutortristar.com\/?p=452\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3010\u5f35\u5049\u8c6a\u5c08\u6b04\u3011PROCESS\u7684\u80fd\u8207\u4e0d\u80fd? - \u4e09\u661f\u7d71\u8a08\" \/>\n<meta property=\"og:description\" content=\"1. 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