{"id":2829,"date":"2018-10-11T15:39:00","date_gmt":"2018-10-11T07:39:00","guid":{"rendered":"https:\/\/www.tutortristar.com\/?p=2829"},"modified":"2022-08-27T10:38:15","modified_gmt":"2022-08-27T02:38:15","slug":"%e3%80%90%e8%ac%9d%e7%ab%a0%e5%8d%87%e5%b0%88%e6%ac%84%e3%80%91%e7%b6%b2%e8%b7%af%e5%bb%a3%e5%91%8a%e8%b2%bb%e6%80%8e%e9%ba%bc%e8%a6%8f%e5%8a%83%e6%80%8e%e9%ba%bc%e6%8a%93","status":"publish","type":"post","link":"https:\/\/www.tutortristar.com\/?p=2829","title":{"rendered":"\u3010\u8b1d\u7ae0\u5347\u5c08\u6b04\u3011\u7db2\u8def\u5ee3\u544a\u8cbb\u600e\u9ebc\u898f\u5283\u600e\u9ebc\u6293?"},"content":{"rendered":"

\u5982\u679c\u4f60\u4eca\u5929\u5728\u8def\u908a\u8ce3\u8336\u8449\u86cb\uff0c
\u9700\u4e0d\u9700\u8981\u81f3\u5c11\u8cb7\u500b\u96fb\u934b\uff1f
\u90a3\u4e0d\u7ba1\u92b7\u552e\u91cf\u597d\u58de\uff0c
\u96fb\u934b\u7684\u9322\u90fd\u82b1\u4e86\uff0c
\u9019\u500b\u8cbb\u7528\u6211\u5011\u628a\u5b83\u53eb\u505a\u56fa\u5b9a\u8cbb\u7528\u3002<\/p>\n

\u6211\u5011\u5148\u804a\u500b\u5927\u65b9\u5411\uff0c
\u901a\u5e38\u4f60\u7684\u6bdb\u5229\u5982\u679c\u6c92\u67093\u6210\u4ee5\u4e0a\u7684\u8a71\uff0c
\u7db2\u8def\u5ee3\u544a\u600e\u9ebc\u6295\u5f88\u5bb9\u6613\u8667\u672c\u3002
\u6240\u4ee5\u5728\u554f\u7db2\u8def\u5ee3\u544a\u8cbb\u600e\u9ebc\u898f\u5283\u4e4b\u524d\uff0c
<\/strong>\u61c9\u8a72\u5148\u53bb\u554f\u81ea\u5df1\u7522\u54c1\u7684\u6bdb\u5229\u7387\u6709\u591a\u5c11\u3002<\/strong><\/p>\n

\u8209\u525b\u525b\u5728\u8def\u908a\u8ce3\u8336\u8449\u86cb\u7684\u4f8b\u5b50\u4f86\u8aaa :<\/p>\n

\u71df\u696d\u6536\u516515\u5143
\u71df\u696d\u6210\u672c 5\u5143<\/p>\n

\u71df\u696d\u6bdb\u522910\u5143<\/p>\n

\u71df\u696d\u8cbb\u7528
\u4eba\u4e8b\u8cbb\u7528(\u4f60\u7684\u85aa\u6c34)\u00a0 30,000\u5143
\u5ee3\u544a\u8cbb (\u53ea\u6709\u505a\u770b\u677f) 500\u5143
\u751f\u8ca1\u8a2d\u5099 2000\u5143
\u96dc\u9805 500\u5143<\/p>\n

\u6211\u5011\u4f86\u505a\u500b\u7c21\u55ae\u7684\u7df4\u7fd2\u984c\u00a0\uff0c
\u8336\u8449\u86cb\u8981\u8ce3\u5e7e\u9846\u624d\u80fd\u628a\u71df\u696d\u8cbb\u7528\u6253\u5e73\uff1f
\u4e5f\u5c31\u662f\u4fd7\u7a31\u7684\u640d\u76ca\u5169\u5e73\u3002<\/p>\n

\u7b54\u6848\u662f:
\u71df\u696d\u8cbb\u7528 (30,000+500+2,000+500) \/ 10\u5143(\u6bdb\u5229)
=33,000\/10=3,300
\u7b49\u65bc1\u500b\u6708\u6211\u5011\u9700\u8981\u8ce3\u63893,300\u9846\u8336\u8449\u86cb\u624d\u80fd\u6253\u5e73\u00a0\uff0c
\u4e4b\u5f8c\u591a\u8ce3\u7684\u624d\u6703\u958b\u59cb\u7372\u5229\u3002<\/p>\n

\u901a\u5e38\u4f60\u92b7\u552e\u904e\u7a0b\u4e2d\u5982\u679c\u6709\u7522\u751f\u8b8a\u52d5\u6210\u672c(\u4f8b\u5982\u91ac\u6599)\uff0c
\u90a3\u901a\u5e38\u6211\u5011\u6703\u628a10\u5143(\u6bdb\u5229)\u518d\u53bb\u6e1b\u6389\u8b8a\u52d5\u6210\u672c(\u91ac\u6599\u00a0\uff0c\u4f8b\u59821\u5143)\uff0c
\u5269\u4e0b\u4f86\u90199\u5143\u4e00\u822c\u5b78\u8853\u754c\u53eb\u4ed6\u505a\u908a\u969b\u6548\u76ca<\/strong>\uff08marginal benefit\uff09\uff0c
\u696d\u754c\u53eb\u4ed6\u5fae\u5229<\/strong>(\u4e5f\u6709\u4e9b\u516c\u53f8\u8a8d\u5b9a\u9019\u662f\u6bdb\u5229)\u3002
\u4f46\u901a\u5e38\u628a\u9019\u500b\u9322\u7b97\u51fa\u4f86\uff0c
\u6211\u5011\u5c31\u80fd\u77e5\u9053\u8ce3\u63891\u9846\u8336\u8449\u86cb\u53ef\u4ee5\u8cfa\u591a\u5c11\uff0c
\u8ce3\u6389\u591a\u5c11\u9846\u624d\u80fd\u6253\u5e73(\u4e5f\u5c31\u662f\u6709\u9322\u53bb\u4ed8\u56fa\u5b9a\u6210\u672c)\u3002<\/p>\n

\u4ee5\u525b\u525b\u8336\u8449\u86cb\u7684\u4f8b\u5b50\uff0c
\u6211\u5011\u7684\u6bdb\u5229\u7387\u662f10\u5143\/15\u5143=66%
\u4f60\u8aaa\u9019\u6a23\u7684\u6bdb\u5229\u7387\u592a\u8a87\u5f35\uff0c
\u4e0d\u8a87\u5f35\uff0c
\u4ee5\u53f0\u7063\u4e0a\u5e02\u6ac3\u7684\u516c\u53f8\u70ba\u4f8b\uff0c
\u80a1\u7968\u4ee3\u865f1707\u7684\u8461\u8404\u738b
(\u4e5f\u5c31\u662f\u8ce3\u9748\u829d\u81a0\u56ca\u90a3\u5bb6\uff0c\u5ee3\u544a\u6253\u5230\u4f60\u90fd\u77e5\u9053\u9748\u829d\u7684\u597d\u58de\u5728\u591a\u91a3\u9ad4)
\u6bdb\u5229\u7387\u5927\u7d04\u572880%\u4e0a\u4e0b\uff0c
\u800c\u5927\u5bb6\u719f\u77e5\u7684\u83ef\u78a9(\u80a1\u7968\u4ee3\u865f2357)\u6bdb\u5229\u7387\u5927\u7d04\u572813%\u4e0a\u4e0b\u3002<\/p>\n

\u6240\u4ee5\u4f60\u7684\u7db2\u8def\u5ee3\u544a\u8cbb\u8981\u600e\u9ebc\u898f\u5283\uff0c
\u9996\u5148\u5148\u53bb\u770b\u770b\u81ea\u5df1\u7684\u6bdb\u5229\u7387\u6709\u6c92\u670930%\u4ee5\u4e0a\uff0c
\u5426\u5247\u6211\u5f88\u5c11\u770b\u523030%\u4ee5\u4e0b\u6bdb\u5229\u7387\u7684\u4e2d\u5c0f\u4f01\u696d\u6295\u5ee3\u544a\u9084\u8cfa\u9322\u7684(\u9664\u975e\u4f60\u7684\u91cf\u771f\u7684\u5927)\u3002<\/p>\n

\u5982\u679c\u50cf\u525b\u525b\u7684\u8336\u8449\u86cb\u6211\u5011\u8981\u8ce3\u52303,300\u9846\u624d\u662f\u6253\u5e73\uff0c
\u90a3\u76ee\u6a19\u958b\u696d\u7b2c1\u500b\u6708\u8ce34,000\u9846\u5462?
\u4f60\u7684\u9810\u4f30\u71df\u6536\u5c31\u662f4,000*15\u5143=60,000\u5143<\/p>\n

\u71df\u696d\u6536\u5165\u00a0 \u00a060,000\u5143(4,000\u9846*15\u5143)
\u71df\u696d\u6210\u672c\u00a0 \u00a020,000\u5143(4,000\u9846*5\u5143)
\u71df\u696d\u6bdb\u5229\u00a0 \u00a040,000\u5143<\/p>\n

\u71df\u696d\u8cbb\u7528
\u4eba\u4e8b\u8cbb\u7528\u00a0 \u00a0(\u4f60\u7684\u85aa\u6c34)\u00a0 30,000\u5143
\u5ee3\u544a\u8cbb\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 ?\u5143
\u751f\u8ca1\u8a2d\u5099\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 2000\u5143
\u96dc\u9805\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0500\u5143<\/p>\n

_________________________<\/p>\n

\u7a05\u524d\u6de8\u5229\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 7,500\u5143<\/p>\n

\u00a0<\/p>\n

\u5982\u679c\u4f60\u7b2c\u4e00\u500b\u6708\u60f3\u6253\u77e5\u540d\u5ea6\uff0c
\u628a7,500\u5143\u90fd\u62ff\u4f86\u6253\u5ee3\u544a\u3002
\u90a3\u90197,500\u5143\u5c31\u9700\u8981\u5e36\u4f8660,000\u5143\u7684\u71df\u6536\uff0c
\u5426\u5247\u5c31\u6703\u8667\u640d\u3002<\/p>\n

\u800c\u9019\u6a23\u6295\u5831\u7387ROAS\u662f\u591a\u5c11\u5462?
ROAS=\u71df\u6536\/\u5ee3\u544a\u91d1\u984d=6\u842c\/7,500\u5143=8\u3002
\u5927\u90e8\u5206\u7684\u5ee0\u5546ROAS\u666e\u904d\u90fd\u57284-5\u4e4b\u9593\uff0c
\u4e5f\u5c31\u662f\u62951\u584a\u9322\u8cfa4\u584a\u9322\u71df\u6536(\u4e5f\u5c31\u662f\u4ed6\u7684\u5ee3\u544a\u8cbb\u662f\u4f54\u552e\u50f9\u768425%)\uff0c
\u6240\u4ee5\u5982\u679c\u4ed6\u7684\u6bdb\u5229\u904e\u4f4e\u9435\u5b9a\u639b\u3002<\/p>\n

\u6211\u5011\u4e0a\u9762\u7684\u8336\u8449\u86cb\u6bdb\u5229\u738766%\uff0c
\u800c\u4e14\u662f\u4e00\u4eba\u5c0f\u672c\u7d93\u71df\uff0c
\u6295\u7db2\u8def\u5ee3\u544a\u8cbb7,500\u5143\u90fd\u9084\u9700\u8981\u6efe\u51fa6\u842c\u584a\u624d\u7b97\u6253\u5e73\u4e86\u3002<\/p>\n

\u4f46\u4f60\u4ec0\u9ebc\u6642\u5019\u770b\u904e\u8def\u908a\u6524\u8ce3\u8336\u8449\u86cb\u6253\u7db2\u8def\u5ee3\u544a?
\u5225\u50bb\u4e86\uff0c
\u5730\u9ede\u6bd4\u8f03\u91cd\u8981\uff0c
\u5361\u4f4f\u4e00\u500b\u6709\u4eba\u6f6e\u7684\u5730\u65b9\uff0c
\u4f8b\u5982\u83dc\u5e02\u5834\uff0c
\u4e00\u5929200\u5143\u79df\u91d1(\u4e00\u500b\u6708\u5c31\u662f6000\u5143)\uff0c
\u9019\u4e5f\u53ef\u4ee5\u7b97\u4f60\u7684\u5ee3\u544a\u8cbb\uff0c
\u5982\u679c\u4e5f\u662f\u6efe\u51fa6\u842c\u584a\u71df\u6536\uff0c
\u90a3ROAS\u5c31\u662f10\u554a\u3002<\/p>\n

\u6240\u4ee5\u7db2\u8def\u5ee3\u544a\u8cbb\u600e\u9ebc\u6293?<\/strong><\/p>\n

1.\u5148\u6aa2\u8996\u81ea\u5df1\u7684\u6bdb\u5229\u7d50\u69cb\u5efa\u4e0d\u5efa\u5eb7
2.\u60b2\u89c0\u5047\u8a2d\u4e00\u500b\u6708\u7684\u71df\u6536\u9700\u8981\u591a\u5c11\u53bb\u6a21\u64ec\u4f60\u7684\u5ee3\u544a\u8cbb\u80fd\u4f54\u591a\u5c11\u6bd4\u4f8b
3.\u8a18\u5f97\u7db2\u8def\u5ee3\u544a\u8cbb\u5c6c\u65bc\u56fa\u5b9a\u6210\u672c
4.\u4ee5\u4e0a3\u4ef6\u4e8b\u90fd\u5f04\u61c2\u4e86\u518d\u53bb\u7814\u7a76\u4e00\u4ef6\u4e8b\u53eb\u505a\u9867\u5ba2\u7d42\u8eab\u50f9\u503c(LTV)\uff0c\u4eca\u5929\u90fd\u6d3b\u4e0d\u4e0b\u53bb\u7684\u5c31\u4e0d\u7528\u8d8a\u7d1a\u6253\u602a\u53bb\u7814\u7a76\u9019\u4ef6\u4e8b\u4e86!
5.\u9867\u5ba2\u7d42\u8eab\u50f9\u503c\u90fd\u5f04\u61c2\u4e86\u518d\u4f86\u5b78\u4e00\u7b46\u5ee3\u544a\u8cbb\u8a72\u600e\u9ebc\u8abf\u6bd4\u91cd
(\u591a\u5c11\u653eFB\u5ee3\u544a?\u591a\u5c11\u8acb\u7db2\u7d05?\u591a\u5c11\u505aSEO?\u6bcf\u7a2e\u65b9\u5f0f\u7684\u6295\u5831\u7387\u8207\u52a9\u653b\u6709\u6c92\u6709\u7522\u751f?)<\/p>\n

\u53ef\u4ee5\u53c3\u8003\u5b78\u7fd2\u7684\u66f8\u7c4d-\u300a\u6578\u5b57\u529b\u5c31\u662f\u8cfa\u9322\u529b\u300b<\/p>\n

\u00a0<\/p>\n

*\u5982\u679c\u4f60\u5c0d\u76f8\u95dc\u6587\u7ae0\u6709\u8208\u8da3\uff0c\u6b61\u8fce\u8ffd\u8e64\u00a0\u8b1d\u7ae0\u5347FB<\/a><\/strong><\/span><\/span><\/p>\n\n\n

<\/div>\n\n\n\n

*\u8b1d\u7ae0\u5347\u8fd1\u671f\u8ab2\u7a0b
\n\n\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
\u985e\u578b<\/td>\u8b1b\u5e2b<\/td>\u8ab2\u7a0b\u4e3b\u984c<\/td>\n<\/tr>\n
\u7dda\u4e0a<\/td>\u8b1d\u7ae0\u5347<\/td>FB\u8207IG\u5ee3\u544a\u5165\u9580<\/a><\/td>\n<\/tr>\n
\u7dda\u4e0a<\/td>\u8b1d\u7ae0\u5347<\/td>FB\u8207IG\u5ee3\u544a\u4e2d\u968e<\/a><\/td>\n<\/tr>\n
\u7dda\u4e0a<\/td>\u8b1d\u7ae0\u5347<\/td>FB\u8207IG\u5ee3\u544a\u9ad8\u968e<\/a><\/td>\n<\/tr>\n
\u7dda\u4e0a<\/td>\u8b1d\u7ae0\u5347<\/td>Google\u5ee3\u544a\u5165\u9580<\/a><\/td>\n<\/tr>\n
\u7dda\u4e0a<\/td>\u8b1d\u7ae0\u5347<\/td>Google\u5ee3\u544a\u9032\u968e<\/a><\/td>\n<\/tr>\n
\u7dda\u4e0a<\/td>\u8b1d\u7ae0\u5347<\/td>GA4\u6d41\u91cf\u5206\u6790\u5165\u9580<\/a><\/td>\n<\/tr>\n
\u7dda\u4e0a<\/td>\u8b1d\u7ae0\u5347<\/td>GA4\u6d41\u91cf\u5206\u6790\u9032\u968e<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/p>\n\n\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

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