{"id":1030,"date":"2018-01-13T14:24:59","date_gmt":"2018-01-13T06:24:59","guid":{"rendered":"http:\/\/www.beckett53.com\/?page_id=1030"},"modified":"2018-01-13T14:24:59","modified_gmt":"2018-01-13T06:24:59","slug":"%e9%80%a3%e5%95%93%e4%bd%91-google-analytics%e7%b6%b2%e7%ab%99%e6%b5%81%e9%87%8f%e5%88%86%e6%9e%90","status":"publish","type":"page","link":"https:\/\/www.tutortristar.com\/?page_id=1030","title":{"rendered":"\u9023\u5553\u4f51-Google Analytics\u7db2\u7ad9\u6d41\u91cf\u5206\u6790\u8ab2\u7a0b"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.tutortristar.com\/wp-content\/uploads\/2020\/02\/lian-google-analytics-class-12H-2020-002.jpg\" alt=\"\u9023\u5553\u4f51-Google Analytics\u7db2\u7ad9\u6d41\u91cf\u5206\u6790\u8ab2\u7a0b\" class=\"wp-image-4614\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-vivid-red-color\"><strong>\u78ba\u5b9a\u958b\u8ab2<\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color\"> <strong>\u9632\u75ab\u63aa\u65bd \uff1a<\/strong> <\/p>\n\n\n\n<p>1.\u4e0a\u8ab2\u6559\u5ba4\u5c07\u63a7\u5236\u4e0a\u9650\u4eba\u657824\u4eba \uff0c \u78ba\u4fdd\u6bcf\u4f4d\u5b78\u54e1\u7684\u9593\u9694<br>2.\u5165\u5834\u524d\u5c07\u8acb\u5de5\u4f5c\u4eba\u54e1\u57f7\u884c\u9ad4\u6eab\u91cf\u6e2c \uff0c \u5982\u6709\u767c\u71d2 \uff0c \u5c07\u5168\u984d\u9000\u8cbb\u7d66\u60a8 \uff0c \u8acb\u60a8\u53d6\u6d88\u53c3\u52a0<br>3.\u8acb\u5b78\u54e1\u76e1\u91cf\u6234\u53e3\u7f69\u53c3\u8207\u8ab2\u7a0b <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u4e3b\u8fa6\u55ae\u4f4d\uff1a<\/strong>\u4e09\u661f\u7d71\u8a08\u3001 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title=\"\u8a66\u95b1\u7248-\u9023\u5553\u4f51-GA\u5165\u9580-20160820\" width=\"525\" height=\"295\" src=\"https:\/\/www.youtube.com\/embed\/h3OR8dQJrBY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u8ab2\u7a0b\u8b1b\u5e2b\uff1a<\/strong><\/p>\n\n\n\n<p><strong>\u4f01\u696d\u6578\u4f4d\u8f49\u578b\u9867\u554f \u9023\u5553\u4f51<\/strong><\/p>\n\n\n\n<p>1.<a href=\"https:\/\/www.sonar-inc.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c07\u80fd\u6578\u4f4d\u884c\u92b7<\/a>&nbsp;\u5275\u8fa6\u4eba<br>2.\u6578\u4f4d\u884c\u92b7\u7d93\u9a5719\u5e74<br>3.\u6e05\u83ef\u5927\u5b78EMBA<br>4.\u8b1b\u5e2b(\u6388\u8ab2\u7d93\u9a57\u8d85\u904e1000\u5834)\u3001\u9867\u554f(\u4ee3\u8868\u5ba2\u6236\u5982\u5bcc\u90a6\u4eba\u58fd\u3001\u7279\u529b\u5c4b\u3001BenQ \u3001GoHappy \u3001\u9707\u65e6\u96c6\u5718\u7b49)\u3001\u5c08\u6848\u8ca0\u8cac\u4eba<br>5.<strong>\u9023\u5553\u4f51\u8001\u5e2b\u5c08\u9577<\/strong>\uff1a\u7db2\u7ad9\u7d93\u71df\u3001\u7db2\u8def\u884c\u92b7\u3001Google Analytics\u7db2\u7ad9\u5206\u6790\u3001\u96fb\u5b50\u5546\u52d9\uff0c\u8fd1\u5e74\u6295\u5165\u50b3\u7d71\u4f01\u696d\u6578\u4f4d\u8f49\u578b\u65b9\u6cd5\u4e4b\u7814\u7a76<br>6.\u70ba\u53f0\u7063\u5c11\u6578\u771f\u6b63\u5f9e\u4e8b\u904e\u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316(SEO)\u3001\u641c\u5c0b\u5ee3\u544a\u3001\u641c\u5c0b\u5f15\u64ce\u958b\u767c\u5c0e\u5165\u4e09\u500b\u76f8\u95dc\u9818\u57df\u5de5\u4f5c\u8005\uff0c\u5c0d\u641c\u5c0b\u7522\u696d\u6709\u6df1\u5165\u7684\u7814\u7a76<br>7.\u53f0\u7063\u5c11\u6578\u5177\u5927\u578b\u7db2\u7ad9SEO \u6574\u5408\u8207\u5c0e\u5165\u7d93\u9a57\u8005\uff0c\u670d\u52d9\u904e\u591a\u5bb6\u77e5\u540d\u4f01\u696d\/\u6a5f\u69cb<br>8.\u8457\u6709\u300c\u7db2\u7ad9\u7e3e\u6548\u5206\u6790\u8207\u7ba1\u7406\u300d\u4e00\u66f8<br>9.<a href=\"https:\/\/www.facebook.com\/newseoera\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u300c\u65b0SEO\u300dFB\u7c89\u7d72\u5c08\u9801<\/a><br>10.<a href=\"https:\/\/www.facebook.com\/gtinternet\" target=\"_blank\" rel=\"noreferrer noopener\">\u9023\u5553\u4f51\u8001\u5e2bFB<\/a><br><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u8ab2\u7a0b\u5927\u7db1\uff1a<\/strong><\/p>\n\n\n\n<p>\u4e0a\u8ab2\u6642\u657812\u5c0f\u6642\uff0c\u5167\u5bb9\u898f\u5283\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p><strong>\u4e00\u3001\u7db2\u7ad9\u5206\u6790\u57fa\u790e<\/strong><\/p>\n\n\n\n<p>(\u4e00)\u57fa\u790e\u77e5\u8b58\uff1a\u4ec0\u9ebc\u662f\u7db2\u7ad9\u5206\u6790\u3001\u7db2\u7ad9\u5206\u6790\u53ef\u4ee5\u505a\u4ec0\u9ebc\u3001\u70ba\u4ec0\u9ebc\u9700\u8981\u7db2\u7ad9\u5206\u6790\u3001\u7db2\u7ad9\u5206\u6790\u65b9\u6cd5\u8207\u6280\u8853\u3001\u7db2\u7ad9\u5206\u6790\u8cc7\u6599\u4f86\u6e90\u3001\u7db2\u7ad9\u5206\u6790\u91cd\u8981\u6280\u8853\u8853\u8a9e<\/p>\n\n\n\n<p>(\u4e8c)\u57fa\u790e\u6307\u6a19 \uff1a \u66dd\u5149\u6578\u3001\u9ede\u64ca\u6578\u3001\u9ede\u64ca\u7387\u3001\u9020\u8a2a\u6578\u3001\u7db2\u9801\u700f\u89bd\u6578\u3001\u4e0d\u91cd\u8907\u8a2a\u5ba2\u6578\u3001\u4f86\u6e90\/\u5a92\u4ecb\u3001\u8df3\u51fa\u7387\/\u96e2\u958b\u7387\u3001\u5e73\u5747\u6bcf\u6b21\u9020\u8a2a\u505c\u7559\u6642\u9593\u3001\u5e73\u5747\u6bcf\u6b21\u9020\u8a2a\u700f\u89bd\u7db2\u9801\u6578\u3001\u8f49\u63db\/\u8f49\u63db\u7387<\/p>\n\n\n\n<p><strong>\u4e8c\u3001Google \u7db2\u7ad9\u5206\u6790(GA)\u57fa\u790e<\/strong><\/p>\n\n\n\n<p>(\u4e00)\u5165\u9580\u7522\u54c1\u4ecb\u7d39\u3001\u5e33\u6236\u7533\u8acb\u8207\u8a2d\u5b9a\u3001\u5e33\u6236\u7d50\u69cb\u3001\u64cd\u4f5c\u4ecb\u9762\u3001\u5340\u9694\u3001\u7dad\u5ea6\u548c\u6307\u6a19<\/p>\n\n\n\n<p>(\u4e8c)\u300c\u5831\u8868\u300d\u529f\u80fd \u5373\u6642\u3001\u76ee\u6a19\u5c0d\u8c61\u3001\u5ba2\u6236\u958b\u767c\u3001\u884c\u70ba\u3001\u8f49\u63db<\/p>\n\n\n\n<p>(\u4e09)\u300c\u7ba1\u7406\u54e1\u300d\u529f\u80fd \u5e33\u6236\uff1a\u5e33\u6236\u8a2d\u5b9a\u3001\u4f7f\u7528\u8005\u7ba1\u7406\u3001\u6240\u6709\u7be9\u9078\u5668 \u8cc7\u6e90\uff1a\u8cc7\u6e90\u8a2d\u5b9a\u3001\u8ffd\u8e64\u8cc7\u8a0a\u3001\u7522\u54c1\u9023\u7d50(Google AdWords \u3001Google \u7db2\u7ad9\u7ba1\u7406\u54e1\u5de5\u5177) \u8cc7\u6599\u6aa2\u8996\uff1a\u6aa2\u8996\u8a2d\u5b9a\u3001\u76ee\u6a19\u3001\u7be9\u9078\u5668\u3001\u96fb\u5b50\u5546\u52d9\u8a2d\u5b9a\u3001\u500b\u4eba\u5de5\u5177\u8207\u8cc7\u6e90<\/p>\n\n\n\n<p>(\u56db)\u300c\u81ea\u8a02\u300d\u529f\u80fd \u8cc7\u8a0a\u4e3b\u9801\u3001\u81ea\u8a02\u5831\u8868\u3001\u6377\u5f91\u3001\u81ea\u8a02\u5feb\u8a0a<\/p>\n\n\n\n<p><strong>\u4e09\u3001Google\u7db2\u7ad9\u5206\u6790(GA)<\/strong><\/p>\n\n\n\n<p>\u9032\u968e\u5ee3\u544a\u6d3b\u52d5\u8ffd\u8e64\u3001\u518d\u884c\u92b7\u3001\u4e8b\u4ef6\u8ffd\u8e64\u3001GTM \u6574\u5408<\/p>\n\n\n\n<p><strong>\u56db\u3001\u7db2\u7ad9\u5206\u6790\u9032\u968e<\/strong><\/p>\n\n\n\n<p>(\u4e00)\u7d44\u7e54\u5982\u4f55\u5c0e\u5165\u7db2\u7ad9\u5206\u6790\uff1a\u5b89\u88dd\u3001\u914d\u7f6e\u3001\u6559\u80b2\u3001\u6d1e\u898b<\/p>\n\n\n\n<p>(\u4e8c)\u8a55\u4f30\u6578\u64da\u54c1\u8cea<\/p>\n\n\n\n<p>(\u4e09)\u5982\u4f55\u5efa\u7acb\u5206\u6790\u5718\u968a<\/p>\n\n\n\n<p>(\u56db)\u5982\u4f55\u8a2d\u5b9aKPI<\/p>\n\n\n\n<p>(\u4e94)\u5982\u4f55\u7d93\u7531\u5831\u8868\u5206\u6790\u7522\u751f\u6d1e\u898b<\/p>\n\n\n\n<p>1. \u5206\u6790\u65b9\u6cd5\uff1a\u8da8\u52e2\u3001\u7d30\u5206\u3001\u5c0d\u6bd4\u3001\u805a\u985e\u3001\u8cea\u8207\u91cf\u3001\u8f49\u5316\u8207\u6f0f\u6597<\/p>\n\n\n\n<p>2. 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